# Easter Brunch Pop-Ups PEEPS & Serendipity3 are Hosting a Brunchin' with PEEPS Experience By Laura McQuarrie | Published 2025-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easter-brunch-popup References: [standard-journal](https://www.standard-journal.com/ap/business/article_e47420bb-4448-56c6-b264-1eb6d0598e99.html) & [resy](https://resy.com/cities/new-york-ny/venues/serendipity-3?date=2025-01-28&seats=2)  [PEEPS](https://www.trendhunter.com/trends/peeps-sweet-suite) and iconic New York City restaurant [Serendipity3](https://www.trendhunter.com/trends/easter-beverage) are teaming up for an Easter brunch pop-up experience, Brunchin' with PEEPS, complete with over-the-top themed decor, a decadent new menu, and plenty of photo opportunities to capture springtime memories. From March 26th through Easter Sunday on April 20th, fans will flock to the Easter brunch pop-up held at Serendipity3's Upper East Side location. Guests of all ages will indulge in items like Serendipity3's famous Frrrozen Hot Chocolate transformed in a new way with PEEPS Cotton Candy Flavored Marshmallow Chicks, or savor PEEPS Bunny "Dirt" Sundae prepared with PEEPS Chocolate Pudding Flavored Bunnies. Although the brunch menu will also be available at Serendipity3's Times Square location, the unforgettable PEEPS-themed experience is exclusive to the Upper East Side site. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 19% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Pop-up Experiences:** The demand for limited-time themed events during holidays is fostering a new market for unique dining experiences with a focus on exclusivity and urgency. - **Instagrammable Dining:** Diners are prioritizing restaurants that offer visually captivating environments and dishes, turning meals into shareable social media moments. - **Collaborative Brand Experiences:** Partnerships between established brands create exclusive consumer experiences, leveraging shared customer bases for enhanced engagement. ### Sectors Adopting This - **Hospitality:** Restaurants and cafes are redefining the dining landscape with creative thematic events that appeal to both social media enthusiasts and food lovers. - **Event Planning:** The rising popularity of experiential events during holidays highlights a shift in consumer preferences towards curated, brand-driven gatherings. - **Food & Beverage:** Innovative culinary offerings inspired by popular products are becoming a key differentiator in attracting diverse customer demographics. ## Related on Trend Hunter - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md) - [Easter Candy Suites](https://www.trendhunter.com/trends/peeps-sweet-suite.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Marshmallow Chick Dessert-toppers](https://www.trendhunter.com/trends/fro-yo-topping.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Springtime Dessert Pizzas](https://www.trendhunter.com/trends/peeps-pizzert.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md)