# Springtime-Themed Gummy Candies The Haribo Easter 2021 Treats Include Two Options By Michael Hemsworth | Published 2021-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/easter-2021-treats References: [csnews](https://csnews.com/haribo-easter-2021-treats) & [haribo](https://www.haribo.com) The Haribo Easter 2021 Treats are arriving just in time for the springtime celebration to offer consumers a festive way to enhance their favorite traditions. The treats come in two options including the Happy Hoppers Bag with [gummy bunnies and carrots](https://www.trendhunter.com/trends/haribo-gummy-candies) as well as the Goldbears that includes six treat-sized bags of the brand's signature gummy bears in several classic flavors. The products are priced from $1.29 to $3.99, which makes them perfect as a small offering for a child or a loved one this Easter. The Haribo Easter 2021 Treats offer consumers an alternative option to choose this spring for [Easter celebrations](https://www.trendhunter.com/trends/hoppy-easter-chocolate-treats-box) and feature a more fruit-forward flavor that is much different from the [usual chocolate varieties](https://www.trendhunter.com/trends/the-hershey-company-easter) that are made available. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-forward Gummy Candies:** The trend of fruit-forward gummy candies offers an opportunity for candy makers to differentiate themselves from traditional chocolate treats and appeal to consumers looking for healthier snack options. - **Holiday-themed Treats:** The trend of holiday-themed treats provides an opportunity for companies to create seasonal products that can enhance traditional celebrations and offer consumers a fun and festive experience. - **Small-sized Bags:** The trend of small-sized bags of candy offers an opportunity for companies to market their products as affordable gifts or impulse purchases, targeting customers who want to try out smaller amounts of candy before committing to larger packages. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can take advantage of the trend of fruit-forward gummy candies and create more unique and healthier options that appeal to customers looking for a sweet treat that doesn't rely solely on sugar. - **Seasonal Products Industry:** The seasonal products industry can leverage the trend of holiday-themed treats and create products that cater to popular holidays and special occasions, offering consumers an experience that aligns with their existing festivities and traditions. - **Retail Industry:** The retail industry can capitalize on the trend of small-sized bags of candy and create a range of items that align with this trend, aimed at customers who want to splurge on affordable snacks, or try new candies without buying an entire large packet. ## Related on Trend Hunter - [Springtime Easter Gummy Collections](https://www.trendhunter.com/trends/easterthemed-gummies.md) - [Snacking-Friendly Springtime Candies](https://www.trendhunter.com/trends/haribo-spring-mix.md) - [Festive Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-holiday-collection.md) - [Inclusive Valentine's Day Candies](https://www.trendhunter.com/trends/haribo-valentines-day-products.md) - [Year-Round Gummy Candy Gifts](https://www.trendhunter.com/trends/haribo-box-of-happy.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Premium Halloween Gummy Candies](https://www.trendhunter.com/trends/haribo-halloween-products.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md)