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# Cruelty-Free Easter Bath Series
Lush Cosmetics Unveiled its Easter 2020 Collection

By Grace Mahas | Published 2020-02-18 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/easter-2020-collection
References: [lushusa](https://www.lushusa.com/new/easter/?utm_source=SFMC&utm_medium=email&utm_campaign=2020_Easter_epc1_All_Subs_02_18) & [lushusa](https://www.lushusa.com/new/easter/?utm_source=SFMC&utm_medium=email&utm_campaign=2020_Easter_epc1_All_Subs_02_18)

In anticipation of Easter, [Lush Cosmetics](https://www.trendhunter.com/trends/lush-x-tmnt) has unveiled its new festive series that embody the spring spirit in a playful and eye-catching way. The collection includes a variety of rabbit and egg-themed products including the 'Lucky Carrot' bubble bar, the 'Cream Egg' shea butter foam, and the 'Magic Rabbit' bath bomb -- to name a few. This collection is a great way to celebrate the holidays, and the brand boasts a curated [Easter gift basket](https://www.trendhunter.com/trends/hoppy-easter-basket) that "better than chocolate."

Moreover, the [Lush Cosmetics Easter collection](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep) will appeal to conscious consumers -- the cosmetics brand tells its consumers "there's no need to hunt: our vegan, low-packaging and handmade Easter collection is here to delight every bunny."

Image Credit: Lush Cosmetics

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 4% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### Key Themes Behind This Trend

- **Vegan Easter Products:** Lush Cosmetics has launched a cruelty-free and vegan Easter collection, creating opportunities for sustainable and ethical businesses to cater to holiday celebrations.
- **Egg-themed Bath Products:** The egg-themed bath products in Lush Cosmetics' Easter collection can inspire innovation in the personal care industry for unique and festive products.
- **Handmade Gift Baskets:** Lush Cosmetics' curated Easter gift basket offers opportunities for businesses to create customizable and handmade gift baskets for holidays and special occasions.

### Where This Applies

- **Personal Care:** Personal care companies have the opportunity to create unique bath and body products that fit into holiday themes, such as Lush Cosmetics' egg and rabbit-themed Easter collection.
- **Sustainable and Ethical Business:** The cruelty-free and vegan aspect of Lush Cosmetics' Easter collection highlights the increasing interest in sustainable and ethical business practices for conscious consumers.
- **Gift Giving:** Lush Cosmetics' curated Easter gift basket creates opportunities for businesses within the gift-giving industry to offer holiday-themed and customizable gift baskets for special occasions.

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