# Interactive Shopping Destinations Eastbay Performance Zone Offers a High-Tech Shopping Experience By Vasiliki Marapas | Published 2014-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eastbay-performance-zone References: [prnewswire](http://www.prnewswire.com/news-releases/foot-locker-inc-introduces-latest-innovative-retail-collaboration--eastbay-performance-zone-at-champs-sports-260118691.html) & [footlocker](http://www.footlocker.com/) Foot Locker has collaborated with Eastbay Performance Zone to create an [interactive retail experience](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) for customers at [Champs Sports](https://www.trendhunter.com/trends/tyrese-haliburton). The in-store destination will span 150-square-feet at select Champs Sports locations, and will be geared towards [elite athletes](https://www.trendhunter.com/trends/specialized-ecommerce-platform) looking for the best that sports apparel has to offer. The Zone, as it will be referred to, includes a touch screen that stretches four feet tall. Customers can browse -- and purchase from -- Eastbay's extensive inventory on the screen. A product database can also be accessed by a computer in The Zone. Champs Sports President Bryon Milburn recognizes the importance of in-store tech integration. He explains, "[...] This is a critical technological step in the evolution of retail." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Interactive Retail Experience:** As retailers focus on enhancing customer engagement, creating interactive retail experiences like Eastbay Performance Zone becomes an excellent opportunity for disruptive innovation. - **Touch Screen Interface:** The popularity of touch screen technology continues to rise as retailers like Foot Locker leverage them to offer engaging, convenient and interactive in-store experiences that enhance their customer's shopping experience. - **In-store Tech Integration:** As retailers look to enhance their in-store experience, creating an integrated technology solution presents tremendous opportunities for disruptive innovation. ### Who This Affects Most - **Retail Industry:** Interactive technology like the touch screen interface becomes a significant disruptive innovation opportunity for retailers looking to enhance their customer experience. - **Sportswear Industry:** Sportswear retailers can leverage interactive retail experiences to offer personalized service and engagement to meet the needs of their customers better. - **Technology Industry:** Creating innovative technology solutions for retailers like interactive retail experiences can lead to tremendous opportunities for technology companies looking to enhance the retail industry's in-store experience. ## Related on Trend Hunter - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md)