# Urban Battle Fashion 'East Side Story' for Marie Claire July 2010 Doubles Up on Warrior Style By Annie Ho | Published 2010-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/east-side-story-for-marie-claire-july-2010 References: [designscene.net](http://www.designscene.net/2010/06/east-side-story-by-david-roemer-for.html) & [marieclaire](http://www.marieclaire.com) 'East Side Story' for Marie Claire July 2010 is an editorial that puts models Hyoni Kang and Polina Barbasova together in a dynamic duo-like shoot. The two models display several [urban warrior looks](https://www.trendhunter.com/trends/khaotique-noir) including [leather coats](https://www.trendhunter.com/trends/studio-nicholson-fw25), mink sweaters and slick, top-of-head buns. While the talented photographer David Roemer was behind the [stunning shoot](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), the make-up in 'East Side Story' for Marie Claire July 2010 is also amazing. Check out the fierce neon palette swept from eyes to ears by clicking through the gallery. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Urban Warrior Fashion:** A trend in fashion that focuses on combining utilitarian styles with urban elements to create a warrior-like aesthetic. - **Neon Makeup:** A trend in makeup that incorporates bold and bright neon colors to create eye-catching looks. - **Dynamic Duo Fashion Shoots:** A trend in fashion editorials that features two models dressed in complementary styles to showcase the latest fashion trends. ### Where This Applies - **Fashion:** The fashion industry can capitalize on this trend by developing new clothing lines that incorporate utilitarian elements with urban style. - **Beauty:** The beauty industry can seize on the trend of neon makeup by developing new neon-based cosmetic lines and promoting bold, vibrant makeup looks. - **Photography:** The photography industry can take advantage of the trend of dynamic duo fashion shoots by showcasing their skill in capturing the energy and spirit of two models in complementary styles. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)