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# Asian Opulence Editorials
The W Magazine East of Eden Photoshoot Displays Oriental Styles

By Jordy E | Published 2013-04-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/east-of-eden
References: [mode.newslicious.net](http://mode.newslicious.net/2013/03/east-of-eden-saskia-de-brauw-ondria.html) & [wmagazine](http://www.wmagazine.com/)

The W Magazine East of Eden editorial features a series of [Asian motifs](https://www.trendhunter.com/trends/chinese-golden-age-models), displayed here on behalf of models Saskia de Brauw, Ondria Hardin, Xiao Wen Ju and Yumi Lambert. The female team stood in chic apparel, chosen by stylist Edward Enninful whose looks were captured by photography duo Mert & Marcus.

Mert & Marcus brought the [oriental themes](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign) of East of Eden alive with dark color schemes and opulent backdrops. Among the latter were painted floors, raised platforms and faux landscapes, making for interesting pairings with the poses of the women.

Enninful chose to match these sets with tube dresses, leather pieces, harnesses and perforated dresses. Make up expert Lucia Pieroni placed obscure twists upon these ensembles with [bright red and blue lip tones](https://www.trendhunter.com/trends/maybelline-face-the-difference).

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 70% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Asian Influences:** Opportunity for fashion brands to incorporate Asian motifs and styles into their collections.
- **Opulent Backdrops:** Potential for event planning companies to create luxurious and immersive environments using painted floors, raised platforms, and faux landscapes.
- **Obscure Makeup Twists:** Openings for beauty brands to experiment with unconventional lip tones and create unique makeup looks.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore integrating Asian motifs and styles in their designs and collections.
- **Event Planning:** Event planning companies can create extravagant and immersive environments for upscale events using opulent backdrops.
- **Beauty:** Beauty brands have the opportunity to innovate by introducing unconventional lip tones and unique makeup twists.

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