# Minivertising East Coast Trains Has Miniature Prices and Marketing Tactics By Shelby Lee Walsh | Published 2010-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/east-coast-trains References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/east_coast_trains_london_to_edinburgh) East Coast Trains is trying to let consumers know that their fare from London to Edinburgh is very economical. Their campaign drives home its point by creating [miniature billboards](https://www.trendhunter.com/trends/decaf-billboard) to promote their miniature prices. This campaign for East Coast Trains is the brainchild of London-based advertising agency [Dentsu](https://www.trendhunter.com/trends/hijack-socialization). Check out their charming and successful miniature campaign in the gallery above. It won't disappoint. **Implications** - Creating [miniature items](https://www.trendhunter.com/trends/the-5-collection) can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Miniature Marketing:** Brands can advertise their products/services using miniature versions to attract customer attention and create a unique selling proposition. - **Downsizing Products:** Industries can benefit from downsizing their products while maintaining quality and value, making them more appealing to health, energy and lifestyle-conscious consumers. - **Charming Campaigns:** Creating engaging and charming marketing campaigns can help brands stand out in a crowded market and establish a unique brand identity. ### Where This Applies - **Transportation:** Creating miniature billboards can help transportation companies promote their fares and services to potential customers in an innovative and attention-grabbing way. - **Consumer Goods:** Downsizing product size while maintaining quality can help consumer goods companies appeal to health, energy and lifestyle-conscious consumers, while reducing production and shipping costs. - **Marketing and Advertising:** Creating engaging and charming marketing campaigns using unique visual elements can help marketing and advertising agencies stand out in a crowded market and attract new clients. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mini Hot Sauces](https://www.trendhunter.com/trends/mini-hot-sauces.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Miniature Sub Sandwiches](https://www.trendhunter.com/trends/worls-smallest-sub.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)