# East Coast Surf Lodges The Hamptons Answer to Surf Culture By Marissa Richards | Published 2009-09-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/east-coast-surf References: [thesurflodge](http://www.thesurflodge.com/) The [Surf Lodge](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition) in Montauk, NY lets you experience the [surfing culture](https://www.trendhunter.com/trends/swell-diary) on the East Coast. Surfing has been a major sport in Montauk, and the founders of the hotel wanted to keep the surfing lifestyle alive. The design was intended to be stylish, bohemian-rustic, and modern, minus the pretentiousness that usually follows a [boutique hotel](https://www.trendhunter.com/trends/wave-house-1) like this one. The hotel provides comfortable rooms that mix culture with function. The beach is a half mile away, where surfers can spend their days “Hanging 10.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Key Themes Behind This Trend - **Surf-culture-inspired Lodging:** Businesses can capitalize on the growing interest in surf culture by creating accommodations that cater to surfers and enthusiasts. - **Bohemian-rustic Design:** The combination of bohemian and rustic design elements can appeal to consumers who are seeking a unique and authentic experience. - **Function and Culture Mix in Design:** Incorporating cultural elements into functional design can be a way to offer something different from traditional hotel experiences. ### Where This Applies - **Hospitality:** Businesses in the hospitality industry can create lodging that is inspired by surf culture and incorporates bohemian-rustic design elements. - **Outdoor Recreation:** Companies that provide outdoor recreation services, such as surf lessons or gear rentals, can partner with lodging businesses to offer all-inclusive experiences for surfers and enthusiasts. - **Tourism:** Tourism boards can promote destinations with a strong surf culture as a way to attract travelers who are seeking unique and authentic experiences. ## Related on Trend Hunter - [Sustainable Eco Surf Villas](https://www.trendhunter.com/trends/sustainable-eco-surf-villa-in-portugal.md) - [Relaxing Beachside Boutique Hotels](https://www.trendhunter.com/trends/james-bradley.md) - [Indoor Surfing Bars](https://www.trendhunter.com/trends/surf-bar.md) - [Warm Tonal Earthy Hotels](https://www.trendhunter.com/trends/aethos-ericeira.md) - [Ultra Luxury Hotel Packages](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club.md) - [Nostalgic Nantucket Hotels](https://www.trendhunter.com/trends/beachside-hotel.md) - [Vintage Californian Hotels](https://www.trendhunter.com/trends/hotel-june-malibu.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Bohemian Heritage Beach Hotels](https://www.trendhunter.com/trends/casa-loma-beach-hotel.md)