# Crumpled Clothing Cartons EAS Socks Packaging Reference the Slumping Accessories Stored Inside By Amelia Roblin | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eas-socks-packaging References: [benjaminmigliore](http://www.benjaminmigliore.com/project_pack_eas.html) EAS Socks packaging seems to make a playful reference to the way that your woven footwear can begin to collapse and crinkle around your ankles over the course of the day. Designer Benjamin Migliore must have had a great deal of fun working on this brand identity concept with its dynamic nature and uniqueness. Not only is this accordion-style carton unusual as far as product boxes are concerned, but socks typically aren't even sold in containers. The bar has been risen already with this decision. And what began as a [plain cardboard model](https://www.trendhunter.com/trends/the-project-ara) with an elaborate texture of diamond-shaped creases became the nifty EAS Socks packaging that you see here, with a white backdrop and green pointalist detail. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Packaging Designs:** Opportunities to create unique, playful and unexpected packaging designs to stand out in the market. - **Reviving Traditional Packaging Practices:** Opportunities to bring back traditional packaging techniques such as accordion-style cartons to add a touch of nostalgia to products. - **Packaging as an Indication of Product Use:** Opportunities to create packaging that reflects the product inside, indicating its use and creating an engaging buying experience. ### Where This Applies - **Fashion Industry:** Opportunities for clothing brands to incorporate unique packaging designs that align with their brand identity and add value to their products. - **Retail Industry:** Opportunities for retailers to differentiate themselves from competitors by using innovative, dynamic and playful product packaging. - **Consumer Goods Industry:** Opportunities to rethink traditional product packaging and stand out in the market by creating fun and engaging experiences for consumers. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Cardboard-Inspired Breathable Sneakers](https://www.trendhunter.com/trends/samba-cardboard.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md)