# Earvertising Samsung Campaign Hangs Artists from Earlobes By Going Like Sixty | Published 2008-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/earvertising-samsung-wants-to-hang-artists-from-your-lobes References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/12/samsung-mp3-player-elvis-hip-hop-opera/) [Samsung](https://www.trendhunter.com/trends/samsung-accessories-lineup) is pushing their MP3 players with some great advertising posters that show earbuds that look like tiny little performers. Elvis, Emenim and I think the Velvet Fog himself, Mel Torme, are formed to appear as if they are singing only for you. A perfect message that is right on point. The Samsung ad was produced by [Cheil Worldwide](https://www.trendhunter.com/trends/data-driven-digital-experience), [Seoul](https://www.trendhunter.com/trends/absolutely-in-seoul), by a team that included creative director Joungrack Lee, art director Jaewon Choi and photographer Junghoe Kim. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Personalized Earvertising:** There is an opportunity to disrupt the advertising industry by offering personalized earvertising campaigns using famous celebrities or influencers. - **Creative Poster Design:** Innovative poster designs that transform earbuds into miniature performers, like in Samsung's campaign, can disrupt the marketing industry by attracting attention and increasing engagement with consumers. - **Visual Storytelling:** The use of visual storytelling techniques, like the ones used in Samsung's earvertising campaign, can revolutionize how brands communicate their message and forge deeper emotional connections with their audience. ### Who This Affects Most - **Advertising:** Earvertising can disrupt the advertising industry by offering a unique and memorable way to promote products or services. - **Consumer Electronics:** Companies in the consumer electronics industry can take advantage of earvertising to promote their audio products, such as MP3 players, headphones, and earbuds. - **Creative Services:** In the creative services industry, there is an opportunity to develop engaging earvertising campaigns that capture the audience's attention and deliver brand messages in an unconventional way. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Interactive Music Photo Frames](https://www.trendhunter.com/trends/wicked-x-samsung.md) - [Modern Design-Forwrd Headphones](https://www.trendhunter.com/trends/tozo.md) - [Tech-Infused Jewelry Concepts](https://www.trendhunter.com/trends/samsung-slac.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Music-Playing Photo Frames](https://www.trendhunter.com/trends/music-frame.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md)