# Leafy Matrix Merchandizing Earthwise Packaging Creates a Prominent Pattern on the Shop Shelf By Amelia Roblin | Published 2011-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earthwise-packaging References: [thedieline](http://www.thedieline.com/blog/2011/9/20/before-after-earthwise.html) & [brrltd](http://www.brrltd.com/) Shelf presence was taken quite seriously in the conception of the new Earthwise packaging, because even if a product's image looks appealing on its own, it must still be picked out of a lengthy lineup of competing brands. Without making use of vivid visuals and flashy colors, the Brian R. Richards Limited studio explored the technique of [repeated motifs](https://www.trendhunter.com/trends/first-harvest-green-tea) to attract attention. Doubling as a raindrop, the small symbol of a leaf is copied over and over again into a pattern on the bottom half of the boxes and bottles. When the range of different laundry detergents and dishwasher soaps are displayed in a row, the organic ornamentation expands and becomes noticeable, despite the [soft eco aesthetic](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) of Earthwise packaging. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 52% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Repeated Motifs:** Exploring the use of repeated motifs in packaging design to attract attention on the shop shelf. - **Organic Ornamentation:** Incorporating organic ornamentation into packaging design to create a noticeable and eco-friendly aesthetic. - **Shelf Presence:** Considering the importance of shelf presence in packaging design to stand out among competing brands. ### Industries Being Reshaped - **Packaging Design:** Opportunities for incorporating repeated motifs and organic ornamentation into packaging design to enhance shelf presence. - **Consumer Goods:** Innovations in packaging design for laundry detergents and dishwasher soaps to create a distinctive and eco-friendly visual identity. - **Retail:** Utilizing visually appealing packaging designs to attract consumer attention and drive sales in a competitive retail environment. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md)