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# Earth-Scented Cleansers
These Creative Soap Fragrances Allow You to Get Back in Touch with Nature

By Tana Makmanee | Published 2013-03-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/earthscented-cleansers
References: [uncommongoods](http://www.uncommongoods.com/product/scents-of-the-earth-3-soap-set)

With the variety of scented soaps on the market, it's often difficult to choose which one would be best suited for you, but these earth-scented cleansers offer individuals a way to get back in touch with the outdoors with these all-natural smells.

Coming in variety of natural scents such as dirt and grass, these subtle fragrances are a great way to smell like you just been hiking outdoors. While several soap scents are too strong and sometimes irritable, these [all-natural fragrances](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood) are aimed to provide smells that are soothing and relaxing to the individual.

If you enjoy the outdoors and looking for a way to capture that natural scent all the time, then these [earth-scented soaps](https://www.trendhunter.com/trends/copal-de-terre) are a great way to do it.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 36% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Earth-scented Products:** There are opportunities to create earth-scented shampoos, lotions, and other personal care items that allow individuals to bring the outdoors with them wherever they go.
- **Sustainable Fragrance:** Creating earthy, all-natural fragrances for consumer products can reduce the reliance on synthetic fragrances and promote sustainability.
- **Aromatherapy Soaps:** Combining natural earth scents with essential oils can offer additional wellness benefits and tap into the aromatherapy market.

### Industries Being Reshaped

- **Personal Care Products:** Creating earth-scented personal care products, such as shampoo and lotion, can offer a unique selling point and differentiate a brand from competitors.
- **Home Fragrance:** Expanding earth-scented products to include candles and diffusers can tap into the growing demand for sustainable home fragrance options.
- **Eco-tourism:** Offering earth-scented personal care products can enhance the eco-tourism experience and promote sustainable and responsible travel practices.

## Related on Trend Hunter

- [Gardener-Targeted Soaps](https://www.trendhunter.com/trends/gardeners-soap-bar.md)
- [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md)
- [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md)
- [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md)
- [Cookie-Scented Body Soaps](https://www.trendhunter.com/trends/cookie-scented-body-soap.md)
- [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md)
- [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md)
- [Earthy Scented Candles](https://www.trendhunter.com/trends/evergreen-candle.md)
- [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md)
