# Earthquake Predictions Great Southern California Shake-Out By Elsa Blaine | Published 2008-05-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earthquake-to-hit-usa-november-13-great-southern-california-shake-out References: [latimes](http://www.latimes.com/business/la-fi-quake22-2008may22,0,3753797.story) & [shakeout.org](http://www.shakeout.org/about.html) Southern California residents are gearing up for an earthquake in the likes of the recent devastating tremor in China. A new report released from the US Geological Survey and the [California Geological Survey](https://www.trendhunter.com/trends/pizza-4-a-purpose) warns of the inevitability of a 7.8 magnitude quake along the San Andreas fault and the resulting deaths of thousands and $200 billion in damage. The study has resulted in what is being called, “The Great Southern California Shake-Out”, scheduled for November 12-16, 2008. The 'Shake-Out' will be the, “country's largest-ever [earthquake preparedness exercise](https://www.trendhunter.com/trends/readystash-ai),” and will include, “the largest earthquake drill in U.S. history.” The report says [Southern Californians](https://www.trendhunter.com/trends/accessible-vision-care) "have the opportunity to work together to write this ending . . . through the decisions they make -- or don't make -- to get ready for earthquakes." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Earthquake Preparedness:** Opportunity for innovative solutions and technologies to help individuals and communities better prepare for earthquakes. - **Disaster Response:** Potential for disruptive innovations in disaster response systems to improve efficiency and effectiveness in the event of an earthquake. - **Structural Engineering:** Demand for groundbreaking advancements in structural engineering to design buildings and infrastructure that can withstand severe earthquakes. ### Industries Being Reshaped - **Emergency Management:** Opportunity for advancements in emergency management technologies and strategies to enhance earthquake response and recovery. - **Insurance:** Potential for insurance companies to develop innovative products and policies to address earthquake risks and protect individuals and businesses. - **Construction:** Demand for innovations in construction materials and techniques to create earthquake-resistant buildings and infrastructure. ## Related on Trend Hunter - [Comprehensive Earthquake Alerts](https://www.trendhunter.com/trends/quakeinfo.md) - [Seismic Alert Tools](https://www.trendhunter.com/trends/quakesense.md) - [Disaster-Preparation Sleek Clocks](https://www.trendhunter.com/trends/4rq002003.md) - [Disaster Preparedness Homeowner Solutions](https://www.trendhunter.com/trends/documenting-for-disaster.md) - [Emergency Preparedness Campaigns](https://www.trendhunter.com/trends/emergency-preparedness.md) - [Protective Earthquake Response Shields](https://www.trendhunter.com/trends/testudo-shield-and-helmet.md) - [Personalized Emergency Response Apps](https://www.trendhunter.com/trends/personalized-emergency-response-app.md) - [California Wildfire Relief Fundraisers](https://www.trendhunter.com/trends/california-wildfire-relief.md) - [Emergency Prep Tools](https://www.trendhunter.com/trends/readystash-ai.md)