# Emergency Couture For Dogs Earthquake Rescue Apparel By PinkVixen | Published 2007-10-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/earthquake-dog-fashion References: [Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3](http://news.yahoo.com/photo/071017/ids_photos_wl/r2931088283.jpg) Now your teacup pooch can go beyond [stylish accessory](https://www.trendhunter.com/trends/dog-accessories-collection), and can really serve a purpose. The earthquake rescue gear demonstrated at the Security and Safety Trade Expo in Tokyo is custom tailored for your dog, for use in cases of an emergency. "The [rescue jacket](https://www.trendhunter.com/trends/canine-unit) for either a pet dog or cat contains an emergency kit and food, for use in a possible disaster, and the price ranges from JPY 28,000 to JPY 50,000," [Yahoo News](https://www.trendhunter.com/trends/yahoo-x-graza) detailed. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Emergency Rescue Gear for Pets:** Creating custom-tailored apparel and gear for pets that can serve a purpose in cases of emergency. - **Disaster Preparedness for Pets:** Integrating emergency kits and food into pet accessories to ensure the safety and well-being of pets during disasters. - **Safety and Security Trade Expos:** Showcasing innovative products and solutions for emergency preparedness and rescue at security and safety trade expos. ### Who This Affects Most - **Pet Accessories:** Designing and manufacturing pet accessories that combine fashion and functionality for emergency situations. - **Disaster Preparedness:** Developing products and services that aid in disaster preparedness for pets, such as custom rescue kits and emergency food supplies. - **Trade Expos:** Providing a platform for companies in the safety and security industry to showcase and promote innovative solutions for emergency situations. ## Related on Trend Hunter - [Collapsible Canine Stretchers](https://www.trendhunter.com/trends/foldable-pet-stretcher.md) - [Pet-Catered First Aid Kits](https://www.trendhunter.com/trends/wolf-pack.md) - [First-Aid Dog Collars](https://www.trendhunter.com/trends/uncharted-supply-wolf-pack.md) - [Posh Pooch Travel Trunks](https://www.trendhunter.com/trends/archis-travel-trunk.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Intelligent Canine Exoskeletons](https://www.trendhunter.com/trends/pet-power-assistive-exoskeleton.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Streetwear-Informed Pet Strollers](https://www.trendhunter.com/trends/airbuggy-1.md)