# Earthly Soy Candles Calyan Wax Co.’s Oakmoss + Amber Candle is Relaxing By Kalin Ned | Published 2021-09-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/earthly-soy-candle References: [calyanwaxco](https://www.calyanwaxco.com/products/oakmoss-amber-amber-jar) Caylan Wax Co. evokes the feeling of "taking a walk in the garden on a cool summer afternoon" with this fresh and earthly soy candle. Titled 'Oakmoss + Amber,' the product comes in an amber jar, with a beautiful bronze lid. The scent combines moss, sage, orange zest, and lavender. Caylan Wax Co. is ethically made of high-quality materials. The soy wax is natural and grown in America. The fragrances—coming from [sage, lavender, and orange essential oils](https://www.trendhunter.com/trends/olive-citron)—are phthalate-free. This earthly soy candle has a life expectancy of 30 hours. Caylan Wax Co. also places great emphasis on giving back. A total of five percent of each purchase is donated to fund "strategic anti-human trafficking operations in America." Image Credit: Caylan Wax Co. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 23% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Sustainable Soy Wax Candles:** Opportunity for companies to create ethically-made and eco-friendly candles made of high-quality soy wax and natural fragrances. - **Charitable Purchasing:** Trend where companies can donate a portion of sales to various charities and organizations, creating a positive impact while providing high-quality products to consumers. - **Unique Fragrances:** Opportunity for companies to offer niche fragrance combinations that are natural and phthalate-free, appealing to consumers who seek new and distinctive scents in their home fragrances. ### Industries Being Reshaped - **Home Fragrance Industry:** Opportunity for companies to create candles and other home fragrances products with innovating natural scents and environmentally sustainable materials to capture market share. - **Social Enterprise Industry:** Opportunity for companies to prioritize and focus on social responsibility, using part of their profits to give back to their communities. - **Luxury Candle Industry:** Opportunity for high-end candle companies to differentiate themselves by offering eco-friendly alternatives and unique fragrance combinations that appeal to consumers who seek distinctive scents that are good for the environment. ## Related on Trend Hunter - [Earthy Scented Candles](https://www.trendhunter.com/trends/evergreen-candle.md) - [Clean Ingredient Aromatherapy Candles](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles.md) - [Eucalyptus Lavender Soy Candles](https://www.trendhunter.com/trends/lavender-soy-candle.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Smokey Scented Candles](https://www.trendhunter.com/trends/burning-woods.md) - [Rose Garden-Inspired Candles](https://www.trendhunter.com/trends/outdoor-fellow.md) - [Synthetic Ambergris Candles](https://www.trendhunter.com/trends/le-labo-ambroxyde-17.md) - [Californian-Inspired Plant-Based Candles](https://www.trendhunter.com/trends/citrus-sky-candle.md) - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md)