# Olive Oil-Inspired Supplements Earthborn Alternatives Collaborates with Experts on Oleocan™ By Kalin Ned | Published 2026-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/earthborn-alternatives References: [oleocan](https://oleocan.com/?srsltid=AfmBOor_AuoXGgy_HclzFe8EuB8bhKEk5LkXo-aubQfz3i-bNO_x73sY)  Oleocan™, a [dietary supplement](https://www.trendhunter.com/trends/big-bold-healths) developed by Earthborn Alternatives in collaboration with veterans of both biotechnology and olive farming, offers a standardized, broad-spectrum formulation of extra virgin olive oil polyphenols that eliminates the calories and practical constraints associated with consuming therapeutic quantities of the oil itself. The Oleocan™ formula captures the full profile of bioactive molecules found in high-quality extra virgin olive oil — including oleocanthal, oleacein, ligstroside aglycone, and oleuropein aglycone — all of which have been extensively studied for their potential roles in [reducing inflammation and supporting cardiovascular health](https://www.trendhunter.com/trends/advanced-omega3-joint-complex). The founders leveraged firsthand expertise in orchard management, harvest timing, and mechanical processing to ensure that the raw material is sourced from olives at peak polyphenol levels, a factor that varies significantly depending on variety, growing conditions, and post-harvest handling. By converting these compounds into a calorie-free supplement form, Oleocan addresses several real-world barriers that prevent people from obtaining meaningful polyphenol intake through dietary olive oil alone. Image Credit: Oleocan ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 64% | Activity: 52% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Calorie-free Phytochemical Supplements:** Calorie-free concentrates of olive polyphenols enable therapeutic dosing without dietary fat intake, expanding consumer access to nutraceutical benefits previously limited by culinary constraints. - **Precision Harvesting for Bioactive Yield:** Harvest-timing and varietal selection focused on peak polyphenol content create opportunities for supply chains that prioritize biochemical quality over bulk yield. - **Broad-spectrum Polyphenol Standardization:** Standardizing complete extra virgin olive oil polyphenol profiles into reproducible formulations offers potential to transform inconsistent dietary sources into reliable clinical-grade inputs. ### Who This Affects Most - **Dietary Supplement Industry:** Manufacturers and brands that integrate full-spectrum olive polyphenol extracts could shift consumer expectations toward science-backed, calorie-free alternatives to functional oils. - **Agritech and Orchard Management:** Precision agriculture technologies and post-harvest processing innovations that optimize polyphenol retention can redefine value metrics for olive producers. - **Pharmaceuticals Focused on Inflammation:** Companies developing anti-inflammatory therapeutics might leverage standardized olive polyphenol profiles as lead compounds or adjuncts to existing cardiovascular and inflammation treatments. ## Related on Trend Hunter - [Luxurious High-Performance Skincare](https://www.trendhunter.com/trends/eol-skincare.md) - [Culinary Olive Oils](https://www.trendhunter.com/trends/olio-piro.md) - [Limited-Edition Sicilian Olive Oils](https://www.trendhunter.com/trends/sicilian-olive-oil.md) - [Olive Leaf Facial Serums](https://www.trendhunter.com/trends/hyaluronic-acid-face-serum.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Plant-Based Wellness Products](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil.md) - [Targeted Acid-Powered Face Oils](https://www.trendhunter.com/trends/acid-face-oil.md) - [Antioxidant-Powered Advanced Skin Multivitamins](https://www.trendhunter.com/trends/advanced-skin-multivitamin.md) - [Essential Fatty Acid Supplements](https://www.trendhunter.com/trends/essential-fatty-acid.md)