# Hazy Elemental Photography 'Earth, Water, Ghost' by Martin Johansson has a Mystical Vibe By Allison Love | Published 2010-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/earth-water-ghost References: [behance.net](http://www.behance.net/gallery/Earth--Water--Ghost/667426) & [tinus.net](http://www.tinus.net/) 'Earth, Water, Ghost' by Martin Johansson is quite the [creepy spread of photos](https://www.trendhunter.com/trends/still-life-1). The artist manages to create a mystical feel to the images by making them unfocused and hazy. The images feature water, earth and [eerie-looking cemeteries](https://www.trendhunter.com/trends/the-weeping-spirit) which give the whole collection a sort of [ghostly feel](https://www.trendhunter.com/trends/anima). Martin Johansson has a knack for capturing images that evoke emotion within you, especially an interesting mix of fear and intrigue. **Implications** - Designs featuring a calming aspect are appealing to consumers who desire a way to forget their responsibilities for a moment. Companies trying to attract more shoppers could focus on this aspect. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Mystical Photography:** Opportunity to incorporate a hazy and unfocused look to products, ads, and marketing campaigns to create emotion and intrigue in consumers. - **Elemental Themes:** Opportunity to incorporate themes of earth, water, fire, and air in branding and product design to appeal to consumers looking for unique and mystical experiences. - **Ghostly Imagery:** Opportunity to incorporate eerie and spooky elements in designs and products to cater to consumers who love the thrill of fear and intrigue. ### Industries Being Reshaped - **Photography:** Opportunity to experiment with hazy and unfocused photography techniques in commercial and artistic projects to create unique and mystical imagery. - **Fashion:** Opportunity to incorporate elemental themes and ghostly imagery in clothing, accessories, and makeup designs to create unique and intriguing products. - **Entertainment:** Opportunity to incorporate mystical and ghostly themes in movies, TV shows, and video games to appeal to fans of horror, thriller, and supernatural genres. ## Related on Trend Hunter - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Otherwordly Art Exhibitions](https://www.trendhunter.com/trends/william-monk.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Ethereal Juxtaposing Fragrances](https://www.trendhunter.com/trends/mystic-moss.md) - [Monochromatic Ghost Character Sculptures](https://www.trendhunter.com/trends/monochromatic-ghost-character-sculptures.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md)