# Eco-Friendly Fonts New York Times Green Issue By Ayman | Published 2008-04-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-sculpted-font-new-york-times-green-issue References: [nytimes](http://www.nytimes.com/indexes/2008/04/19/magazine/index.html) In a creative and artistic move, the **New York Times** has commissioned artist Gyongy Laky to sculpt custom-made fonts and graphics for its pre-Earth Day [Green Issue](http://www.nytimes.com/indexes/2008/04/19/magazine/index.html). The fonts are made from various earth-material such as coal and wood, demonstrating that the medium is the message. **Implications** - The rise of environmentalism has pervaded every industry and niche, and savvy marketers and ad agencies are tapping into this phenomenon by creating "[green" ads](https://www.trendhunter.com/trends/innisfree-store) using [recycled, sustainable or repurposed materials](https://www.trendhunter.com/trends/nytt-lys-collection). In this example, artist Gyongy Laky created a font with coal and wood to demonstrate the New York Times' eco-friendly message for its Green issue. Companies can take advantage of this opportunity by adopting similar "green" mediums. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Design:** Businesses can utilize sustainable or repurposed materials in their designs, following in the footsteps of The New York Times' Green Issue font made from earth-materials. - **Custom-made Fonts:** Custom-made eco-friendly fonts, similar to those by artist Gyongy Laky for The New York Times, can set businesses apart while demonstrating their commitment to sustainability. - **Environmental Branding:** Environmental branding using earth-materials can help businesses showcase their eco-friendliness, as seen in The New York Times Green Issue font. ### Who This Affects Most - **Advertising:** Advertising agencies can capitalize on the rise of environmentalism by creating 'green' ads that utilize sustainable or repurposed materials. - **Graphic Design:** Graphic design firms can explore the use of custom-made eco-friendly fonts, such as those created by artist Gyongy Laky for The New York Times, in their designs. - **Printing:** Printing companies can engage in environmental branding by printing materials on earth-friendly mediums, similar to The New York Times' Green Issue font made from coal and wood. ## Related on Trend Hunter - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Sustainable Wooden Natural Materials](https://www.trendhunter.com/trends/forestbank.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Eco-Friendly Pencils](https://www.trendhunter.com/trends/sprout-worlds-plantable-pencils.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Eco-Friendly Textured Lighting Series](https://www.trendhunter.com/trends/terra-lamp-series.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md)