# Heartfelt Mothertography Gisele Bundchen is an 'Earth Mother' in Vogue By Marissa Liu | Published 2010-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/earth-mother-in-vogue References: [vogue](http://www.vogue.com/feature/2010_April_Gisele_Bundchen/) 'Earth Mother' in [Vogue](https://www.trendhunter.com/trends/vogue-singapore) is a profile on supermodel Gisel Bundchen. The editorial and feature article will appear in Vogue's April 2010, 'Shape' issue. Photographer Patrick Demarchelier shot Bundchen at her Costa Rican home doing a variety of activities including yoga, swimming and horseback riding. Because it is the shape article, there is a focus on Bundchen's many sporting interests, her [upcoming beauty line](https://www.trendhunter.com/trends/well-people-pregnancy-safe) and how she [kept in shape during her pregnancy](https://www.trendhunter.com/trends/bala-mama) and how her body was able to rebound so quickly after giving birth. Her son with Tom Brady, Benjamin Rein Brady also makes an appearance for 'Earth Mother' in Vogue. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Motherhood:** Opportunity for eco-friendly products and services catering to environmentally-conscious mothers. - **Fitness During Pregnancy:** Innovations in fitness programs and equipment for expecting mothers to stay in shape during pregnancy. - **Celebrity-inspired Beauty Lines:** Potential for beauty companies to collaborate with celebrities and launch exclusive product lines inspired by their personal beauty routines. ### Sectors Adopting This - **Green Parenting:** Opportunity for businesses to provide sustainable and eco-friendly products and services for parents. - **Maternity Fitness:** Opportunity for fitness studios and equipment manufacturers to develop specialized fitness programs and equipment for pregnant women. - **Celebrity Beauty:** Opportunity for beauty brands to collaborate with celebrities and create exclusive product lines based on their personal beauty regimens. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Supermodel-Hosted Retreats](https://www.trendhunter.com/trends/sacred-renewal.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)