# Earth-Themed Reward Games The Starbucks Earth Month Game Features Weekly Activities By Riley von Niessen | Published 2021-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-month-game References: [stories.starbucks](https://stories.starbucks.com/press/2021/celebrate-planet-earth-with-new-starbucks-earth-month-game-odyssey-blend-and-merchandise/) Starbucks is preparing for Earth Month with some new additions, including recycled material merchandise, a sustainable whole bean coffee blend, and its new Earth Month Game. The game is available to [Starbucks Rewards](https://www.trendhunter.com/trends/coffee-loop) members, who have access to two different experiences, an [instant win game](https://www.trendhunter.com/trends/chipotle-iq-trivia) that's called Choice & Chance, and an engaging puzzle game called Play & Plant. The first component allows players to win prizes and coupons, ranging from free menu items to sustainable gear. Play & Plant meanwhile gives players the chance to vote on which One Tree Planted reforestation effort [Starbucks US](https://www.trendhunter.com/trends/starbucks-for-life-merrython) donates 250,000 trees to. With its Earth Month Game, Starbucks aims to highlight the importance of sustainable change and get its customers thinking about how they can make a difference. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Reward Games:** Developing reward games that encourage sustainable practices provides an opportunity to engage and incentivize environmentally-conscious customers. - **Interactive Sustainability Campaigns:** Designing interactive campaigns with game mechanics to raise awareness of environmental issues can foster customer engagement and inspire eco-friendly behaviors. - **Eco-friendly Donation Programs:** Partnering with eco-friendly organizations and incorporating donation programs into reward games can create a sense of purpose for customers and foster brand loyalty. ### Industries Being Reshaped - **Retail:** Integrating sustainable rewards into retail loyalty programs is an innovative way to increase engagement and customer loyalty while promoting eco-conscious behaviors. - **Gaming:** Developing sustainability-themed games and gamification features can create an immersive experience for players while raising awareness of environmental issues. - **Non-profit:** Collaborating with companies to create donation programs through interactive campaigns such as Starbucks' Earth Month Game can increase visibility and support for environmental causes. ## Related on Trend Hunter - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Retailer Tree Planting Games](https://www.trendhunter.com/trends/af-blakemore-son-plant-win.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Coffee-Themed Soccer Games](https://www.trendhunter.com/trends/lavazza-arena.md) - [Matcha-Focused Spring Coffee Menus](https://www.trendhunter.com/trends/good-earth-coffeehouse.md) - [Cafe NFT Loyalty Rewards](https://www.trendhunter.com/trends/starbucks-odyssey.md)