# Pregnancy-Friendly Deodorants These New Earth Mama Deodorants are Formulated for Mothers By Michael Hemsworth | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/earth-mama-deodorants References: [drugstorenews](http://www.drugstorenews.com/article/earth-mama-debuts-new-line-deodorants) & [earthmamaorganics](https://earthmamaorganics.com) These new Earth Mama Deodorants have been formulated to be ideal for women who are pregnant, breastfeeding or who have [sensitive skin](https://www.trendhunter.com/trends/skn-to-skn) to ensure they don't have to settle for traditional drugstore options. The deodorants come in four different scent options including 'Ginger Fresh,' 'Bright Citrus,' 'Natural Non-Scents' and 'Calming Lavender,' which are all balanced to be perfect for whatever your preference is. Each one is made with real organic essential oils and is [free of aluminum](https://www.trendhunter.com/trends/sunny-daze), artificial fragrances, parabens and propylene glycol. The Earth Mama Deodorants were explained by the founder of the brand, Melinda Olson, who said, "Pregnant women have long asked us for a deodorant they can trust, one that’s not just [natural, but organic](https://www.trendhunter.com/trends/natural-deodorant1) — that actually works. So we made it. Women know that what a pregnant mom puts on her skin goes in and that her baby’s head is in close proximity to her underarm while breastfeeding." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pregnancy-friendly Beauty:** There is a rising demand for beauty products that are specially formulated for pregnant and breastfeeding women, creating opportunities for brands to develop innovative products catering to these specific needs. - **Clean Beauty:** Consumers are becoming more conscious of the ingredients in their beauty products, leading to a growing market for clean and natural personal care options. - **Sustainability in Beauty:** There is a trend towards eco-friendly and sustainable beauty products, creating opportunities for brands to innovate and develop products that are both good for people and the planet. ### Industries Being Reshaped - **Personal Care:** The personal care industry could benefit from developing more specialized products that cater to the unique needs of pregnant and breastfeeding women. - **Organic Beauty:** With the rising demand for natural and organic beauty products, the organic beauty industry could innovate by developing more specific and targeted products for pregnant women. - **Green Beauty:** The green beauty industry has the opportunity to expand its offerings by creating more eco-friendly and sustainable options for personal care products designed specifically for pregnant and breastfeeding women. ## Related on Trend Hunter - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md)