# Bicycle-Powered Websites The Earth Hour 2011 Web Cycle Uses Human Energy to Power Its Website By Corinne Guirgis | Published 2011-05-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-hour-2011-web-cycle References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/earth-hour-2011-web-cycle/) & [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/earth-hour-2011-web-cycle/) With the continued practice of [Earth Hour](https://www.trendhunter.com/trends/tofu-packaging), various nations around the world are looking for interesting ways to raise awareness about its importance. Enter Tel Aviv's Earth Hour 2011 Web Cycle: the world’s first website that works by [pedaling a bike](https://www.trendhunter.com/trends/intelligent-cycling-system) in real time. ‏While riders pedal, the site stays on the air, but in a moment of pause, the site goes dark. ‏The activity was broadcasted on Earth Hour’s website and on Ynet, Israel’s leading website. According to [IBelieveInAdv](http://www.ibelieveinadv.com/2011/05/earth-hour-2011-web-cycle/), the results of this project were phenomenal! "Earth Hour became the most viewed website in Israel that day! ‏Every 3 minutes a new environmental tip was added on to Earth Hour’s website." An effective campaign to say the least, it was also creative, entertaining and educational! Image Sources: [Ad Gabber](http://adgabber.com) | [DennisMaPlanningDept](http://dennismaplanningdept.wordpress.com) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Human-powered Websites:** Development of websites that operate on human energy can reduce environmental impact and raise awareness about sustainability. - **Interactive Eco-friendly Advertising:** Eco-friendly advertising campaigns can be innovative, educational, and entertaining. - **Virtual Physical Fitness:** New opportunities are emerging to bring fitness and physical activity into the virtual world through creative technologies. ### Industries Being Reshaped - **Green Energy:** Green energy industries can explore human-powered technologies to generate electricity and digital solutions. - **Advertising:** Advertising industry can introduce interactive and sustainable campaigns. - **Fitness and Health:** Fitness and health industries can explore new technologies to bring physical activities and gaming experiences together. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Regenerative Cycling Equipment](https://www.trendhunter.com/trends/energy-keeper.md) - [Power-Generating Desk Bikes](https://www.trendhunter.com/trends/lifespan-ampera.md) - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Productivity-Supporting Exercise Bikes](https://www.trendhunter.com/trends/acer-ekinekt-bd-3.md) - [Solar-Powered eBike Chargers](https://www.trendhunter.com/trends/beambike.md) - [E-Bike Charging Partnerships](https://www.trendhunter.com/trends/bikeflex.md) - [Adventurous Pedal-Powered Electric Bicycles](https://www.trendhunter.com/trends/pedalpowered-electric-bicycle.md)