# 8 International Black Outs Earth Hour 2008 By Bianca | Published 2008-03-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-hour-2008 References: [trendhunter](http://www.trendhunter.com/bianca) All around the world today, voluntary black outs will be experienced, or have already occured, as people [flick off their lights](https://www.trendhunter.com/trends/darkest-campaign-yet) and power down their electronics. The global movement stems from inspiration by last year's event in Sydney, Australia in which 2.2 million people participated. After gathering together glimpses into how different cities will react to the Earth Hour initiative, I was able to pull together this piece to show what countries and cities are doing, as well as how individual businesses, from [Google](https://www.trendhunter.com/trends/ywca-launches) to McDonalds - who will [shut down their golden arches](https://www.trendhunter.com/trends/mcdonalds-night-posters) - have done to show their commitment to stopping global warming. Thanks to Trend Hunters Chris Skleryk, Going like 60, Dee Sandin, Rosa Capacola, Cow Bag, Ayman and Jeremy for helping me pull this together. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Voluntary Blackouts:** Opportunity for companies to develop innovative energy-saving solutions. - **Global Movement:** Potential for businesses to join the Earth Hour initiative and showcase their commitment to environmental sustainability. - **Individual Business Commitment:** Disruptive innovation opportunities for businesses to showcase their commitment to tackling global warming. ### Where This Applies - **Energy Conservation:** Opportunities for companies to provide energy-saving solutions and technologies. - **Environmental Sustainability:** Industries can embrace the Earth Hour initiative to showcase their commitment to sustainability. - **Corporate Social Responsibility:** Companies can use their participation in Earth Hour as a way to demonstrate their commitment to addressing global warming. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Carbon-Neutral LED Trees](https://www.trendhunter.com/trends/led-tree.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Dynamic Interactive Lighting Installations](https://www.trendhunter.com/trends/zava.md) - [Eclipse-Themed Beverages](https://www.trendhunter.com/trends/the-darkest-hour.md) - [International Women's Day Campaigns](https://www.trendhunter.com/trends/ywca-launches.md) - [AI Post-Apocalyptic Cities](https://www.trendhunter.com/trends/dune-universe.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md)