# Earth Day Supportive T-Shirts Only NY's Earth Day T-Shirts Helps 1% For the Planet Organization By Amy Duong | Published 2019-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-day-tshirt References: [highsnobiety](https://www.highsnobiety.com/p/only-ny-earth-day-t-shirt-2019/) & [onepercentfortheplanet.org](https://www.onepercentfortheplanet.org/donate) Only NY introduces a new piece in celebration of Earth Day, following its own footsteps from last year -- the imprint unveiled the [Earth Day T-Shirt](https://www.trendhunter.com/trends/orange-shirt-day). The special tee launched in celebration of the holiday and it is also made possible with the collaborative efforts of '1% for the Planet.' It is a non-profit organization that works hard to protect the earth's rivers, oceans, land, and forests. Notably, Only NY is only producing the precise amount of Earth Day t-shirts to reduce any fashion waste. This approach means that the tops are only available for pre-sale, which opened on April 23rd. The tees are constructed from [100% certified organic cotton materials](https://www.trendhunter.com/trends/pac-collection) and the graphic on the front is screen printed with multiple colors. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** Only NY's use of certified organic cotton materials for Earth Day t-shirts presents disruptive innovation opportunities for clothing brands to shift towards more sustainable options. - **Socially Responsible Partnerships:** Only NY's collaboration with '1% for the Planet' in creating Earth Day t-shirts provides disruptive innovation opportunities for companies to create impactful partnerships with non-profit environmental organizations. - **Pre-sale and Limited Editions:** Only NY's pre-sale and limited production of Earth Day t-shirts offers disruptive innovation opportunities for fashion brands to reduce waste and create a sense of exclusivity among consumers. ### Where This Applies - **Fashion Industry:** The fashion industry can adapt to the growing demand for eco-friendly and sustainable clothing options by shifting towards materials like certified organic cotton that are used in Only NY's Earth Day t-shirts. - **Non-profit Environmental Organizations:** Non-profit environmental organizations like '1% for the Planet' can benefit from forging partnerships with consumer brands like Only NY to increase their impact and social responsibility efforts. - **Apparel Retail Industry:** Apparel retail companies can explore the potential of offering pre-sale and limited edition collections like Only NY's Earth Day t-shirts as a means to reduce waste and increase consumer demand through exclusivity. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md)