# Green Shower Stunts For Earth Day, Axe Canada Advises to 'Take Action, Take Your Clothes Off' By Luisa Amanda Gomes | Published 2010-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/earth-day-axe-canada References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/04/save-water-by-showering-together-says-axe.html) & [axe](http://www.axe.ca/main.html?) For Earth Day, [Axe Canada](https://www.trendhunter.com/trends/smells-like-a-date) has some unusual yet eco-friendly advice. They've made the suggestion that showering alone is an aggravating factor on our [water conservation problems](https://www.trendhunter.com/trends/bergvattnet). Well, what can be done to help us from wasting all this water? According to Axe Canada, showering with 'others' will help us save the world. With tag lines like 'Take action, take off your clothes,' it seems almost wrong to shower by yourself ever again. **Implications** - Due to the recent shift and focus on the importance of green initiatives, businesses like Axe have been able to capitalize using creative campaigns such as this one. To garner the sort of attention that would make any business profitable, they used the green initiative which most people feel positively about, and included [sexual humor](https://www.trendhunter.com/trends/moist-humor) which together is a great way to personalize and relate to the youth market. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Campaigns:** Creative marketing campaigns that promote environmentally friendly habits. - **Collaborative Consumption:** Encouraging consumers to share resources to reduce waste and conserve natural resources. - **Humor in Advertising:** Using humor in advertising to engage audiences and increase brand awareness. ### Who This Affects Most - **Personal Care Products:** Companies that manufacture and sell personal care products can benefit from promoting eco-friendly habits and collaborative consumption. - **Marketing and Advertising:** Companies that specialize in marketing and advertising can offer creative solutions to brands looking to promote their products in a more environmentally friendly and humorous way. - **Environmental Services:** Companies that provide environmental services can partner with brands to create eco-friendly campaigns that encourage behavior change and reduce waste. ## Related on Trend Hunter - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md)