# Environmental Initiative Shirts Peace & Quiet Released a Shirt for Earth Day 2020 By Ell Smith | Published 2020-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/earth-day-2020 References: [hypebae](https://hypebae.com/2020/4/peace-and-quiet-earth-day-t-shirt-unisex-limited-edition-release) & [museumofpeaceandquiet.us](https://museumofpeaceandquiet.us/products/earth-day-t-shirt) Earth Day 2020 is quickly approaching, and the clothing brand [Peace & Quiet](https://www.trendhunter.com/trends/sustainable-play-clothes) is preparing by releasing a [limited-edition T-shirt](https://www.trendhunter.com/trends/amnesty-international-canada) that helps consumers look stylish while sporting their support of the planet. The [unisex cotton tee](https://www.trendhunter.com/trends/classic-tee) features an image of the planet, underneath, text reads 'Can we have a little Peace & Quiet?' nodding to the brand's name, as well as the initiative that asks consumers to limit any actions that have a negative impact on the planet. Also included on the shirt is the date of the upcoming initiative, April 20, 2020, making for a keepsake piece that's both stylish and commemorative. Peace & Quiet's Earth Day shirts are available for $39 USD. Image Credit: Peace & Quiet ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Earth Day Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly clothing options that promote environmental awareness. - **Limited Edition Apparel:** Disruptive innovation opportunity: Create exclusive and time-limited clothing items to generate scarcity and increase consumer demand. - **Branded Initiatives:** Disruptive innovation opportunity: Partner with brands to launch initiatives that support a cause while promoting their products or services. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to reduce environmental impact. - **Event Merchandise:** Disruptive innovation opportunity: Provide limited-edition merchandise for specific events to create a sense of exclusivity and generate additional revenue. - **Environmental Advocacy:** Disruptive innovation opportunity: Develop partnerships with brands to raise awareness about environmental issues and encourage sustainable actions. ## Related on Trend Hunter - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Charitable Anniversary-Celebrating Initiatives](https://www.trendhunter.com/trends/earth-therapeutics.md) - [Cheeky National Park Apparel](https://www.trendhunter.com/trends/for-a-good-time-call.md)