# Earthy Brown Sneakers The Basement x New Balance 2002R Earth Brown Arrives This April By Katherine Pendrill | Published 2022-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/earth-brown References: [hypebeast](https://hypebeast.com/2022/4/new-balance-the-basement-2002r-earth-brown-release-info) & [bsmntstore](https://bsmntstore.com/collections/earth-brown-release?fbclid=IwAR3YSBQtJfu1f59EvSXgfBOgYy8XooccOGsSlFFtcCp-p1pM2sW9HimAdtc) New Balance has teamed up with the London-based community platform The Basement to officially launch a collaborative shoe called The Basement x New Balance 2002R 'Earth Brown.' New Balance initially teamed up with The Basement to reimagine its [iconic 2002R silhouette](https://www.trendhunter.com/trends/made-in-usa-2). Together, the brand's developed The Basement x New Balance 2002R 'Earth Brown,' which features a mix of [brown and taupe hues](https://www.trendhunter.com/trends/raso-gammato) throughout. The shoes are also constructed with several different materials, including textured rubber and [water-repellent suede](https://www.trendhunter.com/trends/goretex-protection-pack). To round out the collaboration, The Basement's branding has been added to the heel, tongue, lace tips, and insole, right beside New Balance’s signature “N” logo. The Basement x New Balance 2002R 'Earth Brown' will be available as a 'group exclusive' on April 24th via The Basement’s online community. Image Credit: The Basement ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sneaker Design:** Opportunities for brands to partner with creative communities to create unique limited edition sneakers such as The Basement x New Balance 2002R 'Earth Brown'. - **Mix of Textures and Materials:** Innovative use of materials and textures in sneaker design, such as the water-repellent suede and textured rubber used in The Basement x New Balance 2002R 'Earth Brown'. - **Community-based Sneaker Launches:** Increasing trend of sneaker brands teaming up with online communities to release sneakers exclusively to these groups, as seen in the launch of The Basement x New Balance 2002R 'Earth Brown' via The Basement's online community. ### Who This Affects Most - **Fashion Retail:** Opportunities for fashion retailers to collaborate with footwear brands to create unique and exclusive collections. - **Footwear and Apparel:** Innovative use of materials and textures in footwear and apparel design, as seen in the water-repellent suede and textured rubber used in The Basement x New Balance 2002R 'Earth Brown'. - **Online Communities:** Increase in usage of niche online communities and the potential for brands to market and launch products exclusively to these communities, as seen in the launch of The Basement x New Balance 2002R 'Earth Brown' via The Basement's online community. ## Related on Trend Hunter - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/olive-and-black.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2010.md) - [Earthy Tonal Sneakers](https://www.trendhunter.com/trends/574-mushroom.md) - [Bright Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Rugged Brown Trainers](https://www.trendhunter.com/trends/mt10o.md) - [Earthy Gradient Running Shoes](https://www.trendhunter.com/trends/newbalance1906r.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md)