# Ancient Eco Architecture 10 Sustainable Buildings That Still Stand By Going Like Sixty | Published 2008-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/earth-and-water-buildings-a-place-for-your-mudder References: [environmentalgraffiti](http://www.environmentalgraffiti.com/featured/mud-structures-citadel/2227) You might think that using [natural building materials](https://www.trendhunter.com/trends/clay-house) for housing is new and unique, but these photos illustrate how buildings have been constructed using basic earth and water to make [mud structures](https://www.trendhunter.com/trends/winterfell) that have lasted hundreds, even thousands, of years. How's that for sustainability? Using [mud to make bricks](https://www.trendhunter.com/trends/mutina) reinforced with straw also provides a huge number of dwellings for the earth's population. **Implications** - Architecture is a field that has seen astronomical growth as a result of our emerging eco-friendly society. With more and more people becoming environmentally conscious, there has been a rise in the use of green products. Marketing campaigns should take note of this switch toward being environmentally conscious; many people now find themselves with brand loyalty toward green products. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Architecture:** Opportunity for architects and designers to create sustainable buildings using natural materials. - **Green Products:** Increased demand for environmentally friendly products opens up market opportunities for eco-conscious businesses. - **Brand Loyalty Towards Green Products:** Marketing campaigns can capitalize on the growing consumer loyalty towards environmentally conscious brands. ### Where This Applies - **Architecture:** Architects can embrace sustainable building techniques and design eco-friendly structures. - **Construction:** Construction companies can specialize in building structures using natural materials and sustainable practices. - **Marketing:** Marketing professionals can target the growing market for eco-friendly products and leverage brand loyalty towards green brands. ## Related on Trend Hunter - [Rammed Earth Community Buildings](https://www.trendhunter.com/trends/chonburi-multipurpose.md) - [Modular Cob Pavilions](https://www.trendhunter.com/trends/heal-home-hmm.md) - [Organically Printed Homes](https://www.trendhunter.com/trends/lib-earth-house.md) - [Earthened Architecture Pavilions](https://www.trendhunter.com/trends/morocco-pavilion.md) - [Low-Carbon Biomaterial Bricks](https://www.trendhunter.com/trends/cob-brick.md) - [Climate-Smart Rural Designs](https://www.trendhunter.com/trends/vernacular-home.md) - [Mud-Plastered Interior Earthy Homes](https://www.trendhunter.com/trends/urul.md) - [Mandala-Shaped Meditation Halls](https://www.trendhunter.com/trends/mahamudra-meditation-centre.md) - [Off-Grid Self-Sufficient Island Homes](https://www.trendhunter.com/trends/earth-house.md)