# Smartphone-Controlled Earplugs The Hush Earplugs Soothe You To Sleep By Rahul Kalvapalle | Published 2014-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/earplug References: [gizmag](http://www.gizmag.com/hush-earplugs/34923/) & [kickstarter](https://www.kickstarter.com/projects/hush/hush-the-worlds-first-smart-earplug) If you're one of those people who can't go to sleep unless you have complete silence, the Hush earplugs might be for you. Earplugs are often uncomfortable or quite simply don't do the job, but the Hush earplugs are different. These [earplugs can block out unwanted sound](https://www.trendhunter.com/trends/loop-switch-2) up to 70 decibels, but can also mask annoying and disturbing sounds with pleasant, soothing noises. The earplugs have foam tips that offer a snug fit. The Hush earplugs are currently the subject of a [Kickstarter](https://www.trendhunter.com/trends/soundcore-sleep-a20-earbuds) campaign, with a pledge of $115 getting you set up with a pair in May 2015 if the campaign hits its fundraising goal. If they do make production, the earplugs will retail for $149. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Smartphone-controlled Earplugs:** The trend of smartphone-controlled earplugs presents an opportunity for disruptive innovation in the sleep aid industry. - **Technologically-enhanced Earplugs:** The trend of technologically-enhanced earplugs offers disruptive innovation opportunities in the hearing protection industry. - **Personalized Sound Masking:** The trend of personalized sound masking through earplugs opens up disruptive innovation possibilities in the sleep aid market. ### Industries Being Reshaped - **Sleep Aid:** The sleep aid industry can utilize smartphone-controlled earplugs to provide innovative solutions for better sleep. - **Hearing Protection:** The hearing protection industry can benefit from the advancements in technologically-enhanced earplugs to offer better noise cancellation and comfort. - **Health and Wellness:** The health and wellness industry can explore the potential of personalized sound masking through earplugs to promote relaxation and improve sleep quality. ## Related on Trend Hunter - [Noise-Reducing Silicone Earplugs](https://www.trendhunter.com/trends/loop-dream.md) - [Noise-Blocking Sleep Earbuds](https://www.trendhunter.com/trends/somnipods-3.md) - [Sleep-Enhancing Earbuds](https://www.trendhunter.com/trends/quieton-31.md) - [Soothing Portable Sound Machines](https://www.trendhunter.com/trends/portable-sound-machine.md) - [Comfortable Sleep-Optimizing Earbuds](https://www.trendhunter.com/trends/soundcore-sleep-a20-earbuds.md) - [Soothing Sleep-Focused Earbuds](https://www.trendhunter.com/trends/1more-comfobuds-z.md) - [Nighttime ANC-Powered Earbuds](https://www.trendhunter.com/trends/anker-soundcore-sleep-a30.md) - [Sleep-Specific Headphones](https://www.trendhunter.com/trends/kokoon-1.md) - [Sleep Optimization Earbuds](https://www.trendhunter.com/trends/ozlo-sleepbuds.md)