# Early Morning Musicals New York Bakery Co Stages 20-Minute Morning Performance of Grease By Gemma Vardon | Published 2011-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/early-morning-musical References: [facebook](http://www.facebook.com/album.php?aid=28281&id=128157730574913) & [newyorkbakery](http://newyorkbakery.co.uk/whats-going-on) Grease is certainly the word when it comes to best-loved musicals, and now you can catch a performance of the 1950s high school hit show over a [bagel breakfast](https://www.trendhunter.com/trends/b-bagel-catering-menu). To celebrate the relaunch of its [authentic New York bagels](https://www.trendhunter.com/trends/new-york-bakery-co-products), the New York Bakery Co condensed the best bits of the show into a 20-minute bite-sized theatre burst on March 24 for early birds. The [early-morning musical](https://www.trendhunter.com/trends/avantgarde-theatrical-experience) starts at 8:30 at the Piccadilly Theatre -- the home of Grease for the past three years -- and you can get your hands on two free tickets for you and a friend by emailing your interest to musical@breakfastbagels.com. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Breakfast Theatre:** Opportunity for theaters and restaurants to combine live performances with breakfast or brunch experiences. - **Nostalgia Marketing:** Opportunity for brands to capitalize on consumers' desire for nostalgic experiences by incorporating elements from beloved films or shows. - **Convenience Culture:** Opportunity for businesses to cater to consumers' desire for convenience by offering entertainment experiences during morning hours. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can offer breakfast theatre packages to attract guests looking for unique entertainment experiences. - **Food and Beverage:** Restaurants and cafes can partner with theaters to host breakfast or brunch performances to attract customers. - **Entertainment:** Theater companies and production houses can explore morning performances to tap into a new audience segment. ## Related on Trend Hunter - [Intergalactic Snacker Musicals](https://www.trendhunter.com/trends/chazmo-the-musical.md) - [Senior Cabaret Shows](https://www.trendhunter.com/trends/festival-of-chichester.md) - [QSR Bagel Catering Menus](https://www.trendhunter.com/trends/b-bagel.md) - [Cafe Brand Musical Promotions](https://www.trendhunter.com/trends/tim-hortons-60th-anniversary.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md) - [Branded Sunrise Carolers](https://www.trendhunter.com/trends/sunrise-carolers.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [Sparkling Musical-Inspired Sundaes](https://www.trendhunter.com/trends/disneys-aladdin-friend-like-me-sundae.md) - [Holiday-Themed Tour Buses](https://www.trendhunter.com/trends/grinchmas-afternoon-tea.md)