# Early Fall QSR Menus Starbucks Anticipates Fall with the Return of Pumpkin and More By Grace Mahas | Published 2021-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/early-fall-qsr-menus References: [stories.starbucks](https://stories.starbucks.ca/en/stories/2021/its-fall-nally-here-at-starbucks-with-the-return-of-pumpkin/) & [pumpkinloveometer](https://pumpkinloveometer.com/) In anticipation of fall, Starbucks recently announced the return of its [pumpkin-themed menu items](https://www.trendhunter.com/trends/pumpkin-palooza) across Canada and the U.S. The brand is re-introducing its Pumpkin Spice Latte, the Pumpkin Cream Cold Brew, the Pumpkin Scone, the Pumpkin Cream Cheese Muffin, and the Pumpkin Loaf. Alongside these autumn-inspired menu items, Starbucks also announced the release of a new Pumpkin Love O’ Meter. The new digital tool is a pumpkin personality quicks that helps fans "find out just how much of a pumpkin lover they really are." The Pumpkin Love O' Meter also lets users share their results on social media, helping to spread the festive spirit. Starbucks fans can enjoy [Starbucks'](https://www.trendhunter.com/trends/starbucks-summer-menu) new fall menu line-up at Starbucks locations or through [Uber Eats](https://www.trendhunter.com/trends/thursday-bogo-offers). Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fall-themed QSR Menus:** QSRs can introduce new fall-themed menu items and digital tools to engage customers and enhance their Q4 sales - **Pumpkin Love O' Meter:** Creating a digital tool that helps customers explore their love for brand's products can boost engagement and word-of-mouth marketing - **Delivery Partnerships:** Partnering with third-party delivery services like Uber Eats can help QSRs expand their reach to customers and leverage the increasing popularity of delivery services ### Sectors Adopting This - **Quick-service Restaurants (qsrs):** QSRs can leverage the fall season and pumpkin-themed products to drive foot traffic and engagement, while also innovating with digital tools and delivery partnerships - **Digital Marketing:** Creating engaging digital tools like the Pumpkin Love O' Meter can help QSRs drive customer engagement and word-of-mouth marketing using social media - **Third-party Delivery Services:** Partnering with popular delivery services like Uber Eats can help QSRs expand their reach to customers and cater to the growing demand for delivery services ## Related on Trend Hunter - [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md) - [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Relaxing Autumnal Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-fall-menu.md) - [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md) - [Seasonal Coffee Shop Menus](https://www.trendhunter.com/trends/tim-hortons-6.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Fast Food Fall Menu Returns](https://www.trendhunter.com/trends/mcdonalds-psl.md) - [Fruit-Forward Fall Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-2023-fall-menu.md)