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# Nutty Baby Food Pouches
Happy Baby Organics Nutty Blends Support Early Allergen Introduction

By Laura McQuarrie | Published 2020-07-30 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/early-allergen-introduction
References: [prnewswire](https://www.prnewswire.com/news-releases/happy-family-organics-launches-nutty-blends-pouches-a-new-line-to-introduce-and-include-peanuts--tree-nuts-in-babys-diet-301102729.html) & [happyfamilyorganics](http://www.happyfamilyorganics.com)

To support early allergen introduction, [Happy Family Organics](https://www.trendhunter.com/trends/organic-baby-puree) created a new pouch line called [Happy Baby Organics](https://www.trendhunter.com/trends/infant-digestive-health) Nutty Blends that feature peanut and tree nut butters. The new products developed with pediatric allergists represent the fact that The [American Academy of Pediatrics](https://www.trendhunter.com/trends/brainiac-foods-neuro) now recommends introducing allergenic foods—such as peanuts, eggs, and fish—to a young one's diet early, rather than avoiding them altogether.

In each pouch, there's a gram of a peanut or tree nut protein that's blended with familiar fruits for an infant-friendly texture. There are four Nutty Blends for parents to choose from: Bananas & Peanuts, Apples & Walnuts, Bananas & Almonds, Pears & Cashews.

Via its Happy Mama Mentor program, Happy Family Organics helps to connect parents to personalized, one-on-one feeding support from registered dietitian nutritionists.

Image Credit: Happy Family Organics

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 70% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### Why This Trend Is Growing

- **Early Allergen Introduction:** Creating food products that introduce allergenic foods early in a child's diet to promote tolerance and reduce the risk of allergies later in life.
- **Pediatric Allergist Collaborations:** Partnering with pediatric allergists to develop functional food products that cater to the unique dietary needs and preferences of young children.
- **Personalized Nutrition Services:** Offering customized nutrition support services for families of young children, including one-on-one sessions with registered dietitian nutritionists.

### Industries Being Reshaped

- **Baby Food:** Developing new food products with peanut and tree nut protein that promote early allergen introduction for infants and young children.
- **Pediatric Nutrition:** Collaborating with pediatric allergists to create functional food products that meet the unique dietary needs and preferences of young children.
- **Nutrition Services:** Offering personalized and customized nutrition services to families of young children through registered dietitian nutritionists for support with early allergen introduction.

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- [Allergen-Inclusive Child Snack Bars](https://www.trendhunter.com/trends/oat-fruit-bars.md)
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- [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md)
- [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/kiddylicious-baby-food-pouches.md)
- [Allergy-Friendly Health Snacks](https://www.trendhunter.com/trends/buddee.md)
