# Premium Leather Sneaker Reboots The Earlham Cloud White by adidas Relaunched with a New Colorway By Elena Rahman | Published 2021-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/earlham-cloud-white References: [warsawsneakerstore](https://warsawsneakerstore.com/en/adidas-earlham-fx5628.html) & [adidas](https://www.adidas.co.uk/earlham-shoes/FX5627.html) adidas released the Earlham Cloud White sneaker. Originally released in the 80s, the Earlham sneaker is one of the German brand's classic shoe models. Since its first launch, the Earlham shoe has undergone some significant model updates and design changes. Back in 2019, the Earlham was brought back to some of [adidas'](https://www.trendhunter.com/trends/adistar-cushion-3) collections, particularly the Gary Aspden Spezial. This time, the relaunch adds a modern, sleek style to the well-loved shoe. Made with a [premium and soft leather upper](https://www.trendhunter.com/trends/black-tie-20), the [classic Earlham sneaker](https://www.trendhunter.com/trends/gazelle-sneaker) features a new fresh colorway. Shoe lovers and adidas fans can now purchase the sneaker in a clean Cloud White colorway. The redesigned model is available for purchase through Warsaw Sneaker Store. Image Credit: Warsaw Sneaker Store ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro Sneaker Revival:** Opportunity for shoe brands to bring back classic designs and modernize them for contemporary consumers. - **Premium Materials:** Increasing demand for quality materials such as soft leather elevating the perceived value of the product. - **Limited Edition Colorways:** Adding new colorways to classic sneaker models creates buzz and excites fans, driving sales. ### Sectors Adopting This - **Fashion:** Shoe brands can apply the trend of retro revival to other fashion items to appeal to vintage-loving consumers. - **Retail:** Retailers can curate their product selection to include limited edition and exclusive items to generate excitement and increase foot traffic. - **Marketing:** Marketing agencies can create campaigns aimed at sneaker collectors and enthusiasts to promote new colorways and collaborations. ## Related on Trend Hunter - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Sophisticated Monotonal Footwear](https://www.trendhunter.com/trends/stan-smith-freizeit.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Retro Collaborative Sneakers](https://www.trendhunter.com/trends/thorn-samba.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Slim-Structural Leather Sneakers](https://www.trendhunter.com/trends/country-og.md)