# Thermographic Music Videos Grief by Earl Sweatshirt Was Shot by Murai Using a Night Vision Camera By Rebecca Byers | Published 2015-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/earl-sweatshirt References: [dwell](http://www.dwell.com/houses-we-love/article/north-carolina-home-renovated-swiss-aesthetic-mind) & [vimeo](https://vimeo.com/123030643) Japanese director Hiro Murai used a [thermographic camera](https://www.trendhunter.com/trends/thermal-monocular1) and heat lamps when shooting a new video for Odd Future rapper Earl Sweatshirt. The video, for Earl's latest single Grief, follows the young rapper through a lonely, dark world largely defined by his couch-video game set-up and hollowed out, spectral figures smoking somberly. Los Angeles-based Murai has said the video is meant to symbolize cabin fever and specifically chose to refrain from applying a [color map to the images](https://www.trendhunter.com/trends/colorchanging-paint-1), trading the vibrant reds, greens and blues for the grayscale he felt better matched Earl's tone. The images contained in the video range from Earl Sweatshirt himself to [haunting images of ceiling fans](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble), all contrasted by the inclusion of a black snake, which appears black due to its cold blood. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Thermographic Imagery:** The use of thermographic cameras and heat lamps in artistic and commercial productions, creating a unique visual experience. - **Colorless Art:** The trend towards gray scale imagery as a means of achieving certain visual effects, such as emphasizing emotional tones or creating a sense of cabin fever. - **Haunting Visuals:** Increasing use of spectral and otherworldly visuals in music videos, films, and other types of media for the purpose of conveying certain moods and emotions. ### Where This Applies - **Music:** The music industry can utilize thermographic cameras, heat lamps, and other imaging technologies to create immersive and emotional music videos for cutting-edge artists. - **Film:** The film industry can adopt grayscale imagery and thermographic cameras to enhance emotional tones of movies and to create visually captivating scenes. - **Marketing:** Various industries such as advertising, fashion, and sports can leverage the use of spectral and otherworldly visuals to reach audiences and create a memorable brand experience. ## Related on Trend Hunter - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Animal-Perspective Video Cameras](https://www.trendhunter.com/trends/imaging-system-1.md) - [Thermographic Smartphone Cameras](https://www.trendhunter.com/trends/glory-g1s.md) - [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md) - [Contemporary Statue Album Artwork](https://www.trendhunter.com/trends/drip-season-4.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Hybrid Camera Headphones](https://www.trendhunter.com/trends/musiccam.md)