# Seasonal Earl Grey Beverages The Earl Grey Tea Cream Frappuccino is Available at Starbucks Japan By Ell Smith | Published 2018-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/earl-grey-tea-cream References: [hypebae](https://hypebae.com/2018/3/starbucks-japan-earl-grey-tea-cream-frappuccino) & [starbucks.co.jp](http://www.starbucks.co.jp/en/) [Starbucks](https://www.trendhunter.com/trends/royal-earl-grey-bouquet) is continuing to release its seasonal drink offerings with the latest being a frothy [Earl Grey](https://www.trendhunter.com/trends/york-gin-grey-lady) Tea Cream Frappuccino that's arriving just in time for the approaching spring season. This delicious blended drink is only available at the brand's Japan-based locations, but is gaining attention around the globe for its [Instagram](https://www.trendhunter.com/trends/starbucks-holiday-flavors)-friendly aesthetic. The frappuccino is made from a cream base that's been infused with earl grey and finished with whipped cream, a spoonful of honey and fresh tea leaves which create a unique flavor profile. The confection has been described as tasting "like an elegant and sweet royal milk tea," leaving consumers outside of Japan hoping the drink offering expands to other locations. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Seasonal Beverage Offerings:** Opportunities for beverage companies to release seasonal and limited-time drink offerings to attract consumer attention. - **Instagrammable Drinks:** Creating unique and visually appealing drinks can increase social media buzz and attract younger demographics. - **Infusion Flavors:** Opportunities for brands to infuse popular tea flavors into drinks to create unique and desirable taste profiles. ### Industries Being Reshaped - **Beverage:** The beverage industry can capitalize on the trend of offering seasonal drinks and infusing popular flavors such as Earl Grey into their products to attract consumers. - **Food and Beverage Retail:** Retailers can create exclusive or limited-time offerings to attract customers to their stores or cafes. - **Social Media:** Social media companies and influencers can leverage the trend of Instagrammable drinks to create content that resonates with younger audiences. ## Related on Trend Hunter - [Floral-Flavored Cafe Drinks](https://www.trendhunter.com/trends/royal-earl-grey-bouquet.md) - [Chilled Tea Latte Drinks](https://www.trendhunter.com/trends/earl-grey-flower-tea-latte.md) - [Peachy Dessert Coffees](https://www.trendhunter.com/trends/peach-panna-cotta-and-earl-grey-tea-frappuccino.md) - [Tropical Ready-to-Sip Lattes](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Green Tea Caramel Drinks](https://www.trendhunter.com/trends/hojicha-meets-caramel-cream.md) - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md)