# Protective Sound Filters Dubs Acoustic Filters are Non-Muffling Technologically Advanced Ear Plugs By Alyson Wyers | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ear-plugs References: [gizmodo](http://gizmodo.com/dubs-earplugs-dont-look-terrible-so-you-might-actually-1638017710) & [getdubs](http://getdubs.com) The look of these technology advanced ear plugs might actually encourage young people to wear them. Dubs are trying to reinvent the [protective hearing devices](https://www.trendhunter.com/trends/loop-x-swarovski-experience-2-earplugs) by calling them acoustic filters and marketing them to those likely to socialize in loud areas (in essence, a younger crowd). Designed to offer an "optimal listening experience," the [advanced tech ear plugs](https://www.trendhunter.com/trends/loop-earplugs-x-target) protect one's hearing so they can be in loud environments longer. This includes concerts and clubs, for example. By providing a 12 decibel point noise reduction rating, they could also come in useful on an airplane, construction site, game day or in a particularly loud music-playing clothing store. Rather than simply muffling sound like traditional ear plugs, Dubs targets [specific frequencies](https://www.trendhunter.com/trends/hearvana-ai) so things sound the way they're supposed to, just quieter. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Technology-advanced Ear Plugs:** Advanced tech ear plugs that protect hearing and provide an optimal listening experience. - **Marketing to the Younger Crowd:** Marketing acoustic filters to young people to encourage them to protect their hearing in loud environments. - **Targeting Specific Frequencies:** Ear plugs that target specific frequencies to preserve sound quality while reducing noise level. ### Who This Affects Most - **Healthcare:** The healthcare industry can utilize technology-advanced ear plugs to promote hearing health and prevent hearing loss. - **Entertainment:** The entertainment industry can benefit from marketing acoustic filters as a means of enjoying loud events while protecting hearing. - **Retail:** Retail stores, especially those focused on music, can offer ear plugs that target specific frequencies to enhance the customers' music-listening experience. ## Related on Trend Hunter - [Portable Everyday Earplugs](https://www.trendhunter.com/trends/portable-everyday-earplugs.md) - [Co-Branded Music Festival Earplugs](https://www.trendhunter.com/trends/loop-x-coachella-experience-2-earplugs.md) - [Hearing Protection Headphones](https://www.trendhunter.com/trends/dbud-u.md) - [Noise-Reducing Silicone Earplugs](https://www.trendhunter.com/trends/loop-dream.md) - [Adjustable Noise-Blocking Earplugs](https://www.trendhunter.com/trends/loop-switch-2.md) - [Crystal Earwear Earplugs](https://www.trendhunter.com/trends/experience2.md) - [Customizable Earbud-Like Earplugs](https://www.trendhunter.com/trends/hear-hush-hoops.md) - [Recycled Surfer Ear Protectors](https://www.trendhunter.com/trends/surfears-40.md) - [Stylish Jewelry-Inspired Earplugs](https://www.trendhunter.com/trends/jing-designer-earplugs.md)