# Edible Postcards Made of Dried Sushi By TechnoGadget | Published 2006-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eadible-postcards-made-of-sushi References: [coolest-gadgets](http://www.coolest-gadgets.com/) The Surumail postcards are made from squid created by the Susami fishing co-operative. The recipe for this postcard is not ordinary: It consists of dried surume squid that is flattened and packed into the shape of a postcard along with an adhesive label for you to write down a short message, the postage and delivery address. Each of the Surumail postcards costs under $3 USD. **Implications** - While the [postal industry](https://www.trendhunter.com/trends/forever-stamps) has seen a massive decline in mail volume following the mass adoption of email, consumers are still sending "[snail mail](https://www.trendhunter.com/trends/snayl-monthly)." Innovative stationery companies are remaining competitive in this market by creating [eco-friendly products that are edible, biodegradable](https://www.trendhunter.com/trends/holy-carp-packaging) or printed with recycled ink. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Eco-friendly Stationery:** Opportunity for innovative stationery companies to create eco-friendly products such as edible and biodegradable postcards. - **Sustainable Packaging:** Potential for packaging companies to embrace sustainable practices by using edible materials like dried squid for postcards. - **Personalized Messaging:** Opportunity to enhance the snail mail experience by providing postcards with customizable adhesive labels for short messages. ### Who This Affects Most - **Stationery:** Stationery companies can explore eco-friendly and edible products to remain competitive in the declining mail industry. - **Packaging:** Packaging companies can adopt sustainable practices by using unconventional materials like dried squid for unique postcard packaging. - **Postal Services:** Postal services can enhance the snail mail experience by offering personalized messaging options with adhesive label postcards. ## Related on Trend Hunter - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Pickle-Flavored Chocolate Bars](https://www.trendhunter.com/trends/pickle-flavored-chocolate-bar.md) - [Plantable Seed-Infused Stationery](https://www.trendhunter.com/trends/jalebi.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md)