# Melanin-Focused Body Serums Eadem Launches a New Body Care Serum for Melanin-Rich Skin By Kanesa D | Published 2024-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eadem References: [hypebae](https://hypebae.com/2024/9/eadem-body-care-launch-smooth-slate-ingrown-hair-relief-where-to-buy) & [eadem.co](https://eadem.co/products/smooth-slate)  [Eadem](https://www.trendhunter.com/trends/cashmere-peel), a BIPOC-founded skincare brand for melanin-rich skin, has officially launched a new [body care serum](https://www.trendhunter.com/trends/dove-crme-serum-collection). This latest innovation addresses common post-hair removal concerns, such as ingrown hairs, irritation, and hyperpigmentation. The Smooth Slate Ingrown Relief Serum is designed to calm and soothe skin following shaving, waxing, or laser hair removal. Its targeted formula reduces inflammation and irritation, helping ingrown hairs rise to the surface and preventing them from becoming trapped under the skin. In addition to treating ingrown hairs, the serum aims to address hyperpigmentation—a frequent issue for melanin-rich skin—while simultaneously slowing hair regrowth. The serum, crafted with potent ingredients, includes azelaic acid, mandelic acid, lactic acid, sunflower oil, yellow daffodil bulb extract, and allantoin. Interested consumers can purchase it from the Eadem website for $36 USD. Image Credit: Eadem, [hypebae](https://hypebae.com/2024/9/eadem-body-care-launch-smooth-slate-ingrown-hair-relief-where-to-buy), [eadem.co](https://eadem.co/products/smooth-slate) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 70% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hyperpigmentation-reducing Serums:** Products that target hyperpigmentation offer specialized solutions for melanin-rich skin, addressing a significant skincare gap. - **Post-hair Removal Care:** Innovative serums designed to soothe and heal skin post-hair removal are emerging as essential for consumers with darker skin tones. - **Natural Ingredient Skincare:** Formulations utilizing natural and effective ingredients like azelaic acid and sunflower oil are gaining traction in the skincare market. ### Where This Applies - **Cosmetics:** The cosmetics industry is seeing growth in BIPOC-founded brands that create products tailored to melanin-rich skin. - **Hair Removal Products:** Hair removal product lines are expanding to include treatments that address the specific post-removal needs of darker skin tones. - **Natural Beauty Products:** The natural beauty products industry is adapting to consumer demand for ingredients that are both effective and gentle on sensitive skin types. ## Related on Trend Hunter - [Roll-On Ingrown Serums](https://www.trendhunter.com/trends/ingrown-eliminator-serum.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Targeted Melanin-Rich Skincare Lines](https://www.trendhunter.com/trends/new-brightening-antidark-spot-face-cream.md) - [Pioneering Hyperpigmentation Serums](https://www.trendhunter.com/trends/mela-b3-serum.md) - [Head-to-Toe Brightening Serums](https://www.trendhunter.com/trends/amlactin-bright-smooth-serum.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Firming Radiance Serums](https://www.trendhunter.com/trends/hyper-c-serum.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md)