# Femininely Poised Fashion Ads The Eachway Fall 2013 Campaign Stars a Ladylike Han Bing By Meghan Young | Published 2013-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eachway-fall-2013 References: [behance.net](http://www.behance.net/gallery/EACHWAY-Campaign/10084733) & [matthieubelin](http://www.matthieubelin.com/) Poised and elegant, the Eachway Fall 2013 ad campaign encourages a femininely sophisticated wardrobe for the fall and winter seasons. Nevertheless, although the outfits are suitable for everyone's favorite Duchess of Cambridge, there is an edgy factor that adds a good dose of youthfulness to the looks as well. From leather jackets to high heeled shoes and sheer fabrics, the ensembles show that anyone can look elegant at any age. The Eachway Fall 2013 ad campaign was shot by photographer Mathtieu Belin, who also creative directed the photoshoot and executed the prop stylism with the help of Liao Dan. Captured in studio, the dark-haired beauty poses alongside a table full of nature-inspired knickknacks. Her dark yet dainty outfits were perfected with slick straight hair and a flawless face by Jun Jun. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Elegance:** There is an opportunity for fashion brands to combine mature sophistication with edgy factors to appeal to a younger audience. - **Nature-inspired Styling:** Photo shoot styling inspired by nature can add an intriguing element to fashion and beauty campaigns. - **Diverse Elegance:** There is an opportunity for fashion brands to highlight the diversity of elegance through varied styling choices. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate the latest styling trends to create edgy yet sophisticated outfits that appeal to a wide range of consumers. - **Beauty:** Beauty brands can explore natural and fresh makeup looks that complement nature-inspired fashion campaigns. - **Photography:** Photography studios can utilize nature-inspired props and styling to add depth and intrigue to their fashion and beauty photoshoots. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)