# Pump-Up Sports Campaigns EA Sports Fifa 2010 Campaign Evokes Community Passion for the Game By Meghan Young | Published 2009-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ea-sports-fifa-2010 References: [fubiz.net](http://www.fubiz.net/2009/09/23/fifa-2010-campaign/) Soccer fans around the world rejoice because the [EA](https://www.trendhunter.com/trends/fc-25) Sports Fifa 2010 campaign has just been lauched and that can only mean one thing: the game will soon be released! Featuring [soccer stars Wayne Rooney](https://www.trendhunter.com/trends/fifa-club-world-cup), Karim Benzema, Xavi, Theo Walcott, Tim Cahill and Bastian Schweinsteiger, it’s a commercial created to pump up anyone’s adrenaline—soccer fan or not. Posing the question ‘How big can football get?’ the EA Sports Fifa 2010 campaign shows us just how big. As the community rallies behind both the sport and the game, the force of comradery is more than apparent. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Community-driven Sports Campaigns:** Disruptive innovation opportunity: Using community engagement to create immersive and interactive sports campaigns. - **Influencer Marketing in Sports:** Disruptive innovation opportunity: Leveraging influential sports figures to promote and enhance brand campaigns. - **Adrenaline-pumping Sports Commercials:** Disruptive innovation opportunity: Designing high-energy commercials that appeal to both fans and non-fans of the sport. ### Sectors Adopting This - **Sports Marketing:** Disruptive innovation opportunity: Incorporating community-driven campaigns and influencer marketing to revolutionize sports marketing strategies. - **Video Game Industry:** Disruptive innovation opportunity: Integrating immersive gaming experiences with real-world sports campaigns to attract a wider audience. - **Advertising Industry:** Disruptive innovation opportunity: Developing adrenaline-pumping commercials that captivate viewers and spark emotional connections. ## Related on Trend Hunter - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md)