# Comic-Con Contest Fails EA's 'Sin to Win' Promo for "Dante's Inferno' Crosses the Line By Marissa Brassfield | Published 2009-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ea-sin-to-win-dantes-inferno-comic-con References: [mashable](http://mashable.com/2009/07/25/danteteam-contest/) & [sintowin.me](http://www.sintowin.me/) [EA's](https://www.trendhunter.com/trends/monster-energy) 'Sin to Win' Comic-Con contest for 'Dante's Inferno' was meant to be a viral [Twitter](https://www.trendhunter.com/trends/diablo-iv-rtx-4080) promotional tool, but detractors say that the contest crosses the line between edgy tongue-in-cheek fun and sexual harassment. To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women. Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Promotions:** EA's 'Sin to Win' contest sparks controversy for crossing the line between edgy fun and sexual harassment. - **Social Media Marketing:** Promotional campaigns using Twitter hashtags and viral strategies are becoming increasingly popular. - **Gender Representation:** The objectification of women in promotional events and gaming industry is causing backlash and criticisms. ### Sectors Adopting This - **Gaming:** The gaming industry faces opportunities to reconsider promotional strategies and address concerns of objectification. - **Marketing:** Marketing professionals can explore the use of social media and viral campaigns to engage audiences. - **Media and Entertainment:** The media and entertainment industry needs to address issues of gender representation and potentially implement guidelines for promotional events. ## Related on Trend Hunter - [Feedback-Reflective Game Updates](https://www.trendhunter.com/trends/sins-of-the-flesh.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md)