# Refreshed Hybrid Racecars The E23 Hybrid is Being Tipped to Improve the Lotus F1 Team's Fortunes By Rahul Kalvapalle | Published 2015-01-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/e23-hybrid References: [gizmag](http://www.gizmag.com/lotus-f1-team-e23-hybrid/35819/) & [lotusf1team](http://www.lotusf1team.com/news-archive/meet-the-e23-hybrid/) The E23 Hybrid is a new elite racecar being rolled out by the [Lotus](https://www.trendhunter.com/trends/electric-grand-tourer) F1 team ahead of the 2015 Grand Prix World Championship. It is hoped that this car will help Lotus improve over their highly forgettable 2014 season. The biggest change with this year's vehicle is that it will be running [Mercedes](https://www.trendhunter.com/trends/mercedes-benz-g580) rather than [Renault](https://www.trendhunter.com/trends/renault-rafale) power units. Whereas last year's car suffered from below-par power systems integration and software control, this year's car is said to offer improved "reliability and driveability." The car is also claimed to offer far better cooling performance and better overall packaging, making it quite simply a faster, better and more reliable ride than last year's. The car marks a statement of intent from the Lotus F1 team, with team CEO Matthew Carter saying that Lotus F1 is ready to "return to our rightful place at the pinnacle of the sport." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Racecar Innovation:** There is an opportunity to improve hybrid power unit integration, software control, cooling performance, and overall packaging in elite racecar design. - **Technology Integration in Racing:** Incorporating new technologies like improved software control and cooling performance to reduce lap times and increase reliability in F1 vehicles can disrupt traditional racing processes. - **Improving Racing Team Fortunes:** Providing racing teams with new hybrid racecars to improve upon lackluster seasons and give them a competitive edge can disrupt traditional racing team dynamics. ### Where This Applies - **Automotive Racing:** The use of improved hybrid power units, software control, and cooling performance can disrupt the automotive racing industry by setting new standards for elite racecar design. - **Automotive Technology:** Developing new technologies like improved hybrid power units, software control, and cooling performance for F1 vehicles can disrupt the automotive technology industry and lead to new breakthroughs in vehicle design. - **Sports Management:** Providing racing teams with new hybrid racecars to improve performance and team fortunes can disrupt the sports management industry by revolutionizing team strategy and dynamics. ## Related on Trend Hunter - [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/theory-1.md) - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md) - [Sleek Track-Inspired E-Bikes](https://www.trendhunter.com/trends/type-136.md) - [Performance-Focused Plug-In Hybrid Autos](https://www.trendhunter.com/trends/mercedesbenz-canada1.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [Hydrogen-Electric Racecars](https://www.trendhunter.com/trends/missionh24.md) - [Next Generation Racing Cars](https://www.trendhunter.com/trends/formula-e-gen3.md)