# Adultized Baby Commercials This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing By Jordan M | Published 2011-02-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/e-trade-baby-2011-superbowl-compilation References: [thestar](http://www.thestar.com/sports/football/nfl/superbowl/article/932943--watch-2011-s-top-10-super-bowl-ads-now) & [us.etrade](https://us.etrade.com/e/t/jumppage/viewjumppage?PageName=etrade_super_tv_ads) Sometimes the anticipation that builds up to a Superbowl ad can be almost as important as the ad itself and in that spirit this uncensored E-Trade Baby 2011 Superbowl compilation features some "outtakes" that didn't get to make it to the big game. E-Trade's baby campaign features a decidedly creepy but fascinating baby spokesman voiced by a grown man with a sarcastic wit. E-Trade's upcoming [Super Bowl spot](https://www.trendhunter.com/trends/skechers-no-t) will likely hope to be the [funniest baby spot](https://www.trendhunter.com/trends/huggies1) the company yet, so it's no wonder that they've put out the E-Trade Baby 2011 Superbowl compilation of outtakes in order to drum up viewer excitement. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Baby Spokespeople:** Creating ads featuring adult language and humor with baby spokespersons can disrupt traditional advertising strategies. - **Anticipation Marketing:** Building anticipation for ads through teaser campaigns and outtakes can create a buzz and engage audiences. - **Creepy Advertising:** Exploring unsettling or unconventional approaches to advertising can capture attention and generate interest. ### Where This Applies - **Advertising:** The advertising industry can leverage the use of baby spokespeople and anticipation marketing to create disruptive campaigns. - **Entertainment:** The entertainment industry can incorporate creepy or unconventional advertising techniques to promote TV shows, movies, and other media. - **Consumer Goods:** Consumer goods companies can explore adultized baby commercials to differentiate their products and engage consumers. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md)