# Korean Home Snacking Lines E-Mart's No Brand Officially Launches Five Products with Hite Jinro By Kanesa D | Published 2025-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/e-mart References: [mk.co.kr](https://www.mk.co.kr/en/business/11486534) & [yami](https://www.yami.com/en/b/nobrand/9145)  E-Mart’s No Brand announced on December 8 a new collaboration with [Hite Jinro](https://www.trendhunter.com/trends/jinro-gold), unveiling five limited-edition products under the playful banner of 'Toad Homesul Pocha.' This lineup brings together the approachable, budget-friendly spirit of No Brand with Hite Jinro’s iconic toad character, creating a range of snacks at a time when interest in home drinking and home parties is surging, driven in part by year-end gatherings and the rising cost of dining out. The collaboration features five distinct items: [Fire Squid Snack](https://www.trendhunter.com/trends/lifeguard-snack), Jikhwamu Bone Buldakbal, Jangmyeon Sock Fish Cake Soup, Kalkalpocha Udon, and Onion Potato Jeonmix. Together, the set provides a diverse selection of flavors, offering a complete home-side dish experience for just 13,400 won. The products are available in No Brand stores and will also be sold online through E-Mart and SSG.com’s E-Mart Mall starting December 11. Image Credit: E-Mart ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 14% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Collaborative Product Lines:** Korean brands like E-Mart's No Brand and Hite Jinro are forming strategic alliances to create unique offerings that cater to niche markets, demonstrating a trend towards collaborative innovation in product development. - **Home Snacking Expansion:** The increasing preference for home gatherings over dining out is sparking growth in the home snacking sector, where brands can capitalize by offering convenient and appealing products for at-home enjoyment. - **Cultural-themed Food Releases:** There is a growing trend of launching culturally inspired food items that resonate with consumer nostalgia and local heritage, providing brands with opportunities to differentiate through themed product lines. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is witnessing a surge in demand for innovative snacks that align with home consumption trends and cultural flavors. - **Retail:** Retailers like E-Mart capitalize on exclusive collaborations to enrich their product offerings while driving traffic both online and offline. - **E-commerce:** E-commerce platforms are expanding their influence as essential distribution channels for limited-edition and collaborative product lines. ## Related on Trend Hunter - [Boozy Boba Pearls](https://www.trendhunter.com/trends/alcoholic-popping-boba.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Gut-Friendly Premium Sodas](https://www.trendhunter.com/trends/jamu.md) - [Non-Alcoholic Spirit Campaigns](https://www.trendhunter.com/trends/yeah-its-a-drink.md) - [Non-Alcoholic Cruise Drink Packages](https://www.trendhunter.com/trends/nonalcoholic-beverage-package.md) - [Mushroom-Infused Functional Refreshments](https://www.trendhunter.com/trends/psilly-goose-drinks.md) - [Atmospheric Water Generators](https://www.trendhunter.com/trends/the-atmospheric-water.md)