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# Men In Tights Campaigns
E-MANcipate Promotes Acceptance of Male Spandex

By Cowbag | Published 2009-01-13 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/e-manciptae-dedciated-campaigning-for-men-in-tights
References: [e-mancipate.net](http://www.e-mancipate.net)

E-MANcipate is a website created to promote the acceptance of [men wearing tights](https://www.trendhunter.com/trends/skims-mens) as an every day activity, in other words, not just when participating in ballet, dance, or dress-up situations.

It is very on trend as we’ve seen men in tights appear in many a magazine editorial. Try to transfer this [fashion look](https://www.trendhunter.com/trends/flex-as-you-go) to real life, and it is a very different story. I think it is strange and none of these hot-looking men (sadly in tights) will change my mind.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 57% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Why This Trend Is Growing

- **Men in Tights Fashion:** Opportunity to disrupt traditional gender norms and promote the acceptance of men wearing tights as a fashionable everyday attire.
- **Body Positivity for Men:** Disrupting societal beauty standards by championing body positivity for all genders, including men in tights.
- **Gender-neutral Fashion:** Creating innovative designs and marketing campaigns that blur the lines between traditional gender roles and embrace gender-neutral fashion trends like men in tights.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the trend of men in tights by designing inclusive and fashionable tights specifically tailored for men.
- **Advertising:** Advertising agencies can create disruptive campaigns that challenge societal norms and promote acceptance of men in tights as a mainstream fashion choice.
- **Sports and Fitness:** Sports and fitness brands can explore collaborations and create performance-focused tights for men, tapping into the growing demand for comfortable and stylish activewear.

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