# Awkward Cigarette Commercials This E-Lites Ad May Make You Think Twice About Smoking By Peter Vallas | Published 2011-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/e-lites-ad References: [wewastetime.wordpress](http://wewastetime.wordpress.com/2011/01/19/#####-on-nicotine/) & [elitecigarettes](http://www.elitecigarettes.co.uk/) [Electronic cigarettes](https://www.trendhunter.com/trends/nicotine-replacement-system) are a recent new alternative that hopes to differ people from the harmful effects of cigarettes. The featured E-Lite ad is a provocative approach to this matter from the UK manufacturer. This E-Lite ad features two scantily dressed models enjoying a cigarette in bed. The commercial is filled with awkward moments and slow motion exhales. Though the ad may not necessarily increase sales, it is definitely a commercial that's interesting to watch. **Implications** - But that hasn't prevented the [World Health Organization](https://www.trendhunter.com/trends/taste-our-world) from chiming in and stating that so-called "eletronic cigarettes" are not only ineffective, but they may be poisonous. Throw all your biases and prejudices out the door, though, and enjoy this [inventive commercial](https://www.trendhunter.com/trends/lola-mullenlowe). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Electronic Cigarettes Popularity:** The rising popularity of electronic cigarettes has created a new market segment with opportunities for companies to innovate and create new products and services. - **Controversial Advertising Approaches:** Controversial advertising approaches like the E-Lites ad may generate buzz and attract attention but may also lead to backlash and negative publicity. - **Health Concerns and Regulations:** As electronic cigarettes gain popularity and scrutiny, health concerns and regulations surrounding their use and advertising may disrupt the industry and create opportunities for innovation. ### Where This Applies - **Electronic Cigarettes:** As the electronic cigarette market continues to grow, companies have opportunities to innovate with products, packaging, and advertising strategies. - **Marketing and Advertising:** Innovative marketing and advertising strategies can help companies stand out in a crowded market and attract new customers, but can also be controversial and lead to negative publicity. - **Healthcare and Regulation:** As health concerns and regulation surrounding electronic cigarettes increase, there are opportunities for healthcare providers, policy makers, and industry players to innovate and drive change in the industry. ## Related on Trend Hunter - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md) - [Eco-Conscious Vapor Units](https://www.trendhunter.com/trends/no-saint.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md) - [Cutting-Edge Smokeless Tobacco Devices](https://www.trendhunter.com/trends/heated-tobacco-device.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Non-Addictive CBD-Infused Smokes](https://www.trendhunter.com/trends/oklahoma-smokes.md) - [Low-Cost Vape Starter Kits](https://www.trendhunter.com/trends/relx-starter-kit.md) - [Data-Driven Vape-Quitting Apps](https://www.trendhunter.com/trends/quit-vaping-app.md)