# Versatile Silk Pajama Sets É L I S E's Sleepwear is Meant to Be Worn Both Day and Night By Riley von Niessen | Published 2017-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/e-l-i-s-e References: [wearelise](https://www.wearelise.com) & [instagram](https://www.instagram.com/wearelise/) É L I S E, a sleepwear company that's based out of Victoria, British Columbia, offers a variety of silk pajama sets and individual pieces that are meant to be worn while relaxing at home, or dressed up a little and worn outside. This versatility was inspired by [Coco Chanel](https://www.trendhunter.com/trends/coco-mademoiselle) and the sleepwear she confidently wore. With this image of Chanel's "opulent nonchalance" in mind, É L I S E's sleepwear is made from 19 momme fabric, which it describes as "one of the heaviest weights of silk." Due to this use of material and the care in construction that É L I S E puts into each piece, the pajamas drape off their wearer's body for a luxurious and flattering look. In addition, the simplistic two-toned design enables the pieces to be worn virtually anywhere, with the long-sleeve PJ shirt easily transitioning to a blouse. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Versatile Silk Pajama Sets:** The trend of creating silk pajama sets that can be worn both day and night presents an opportunity for designers to innovate in sleepwear fashion. - **19 Momme Fabric:** The trend of using 19 momme silk fabric in sleepwear construction opens up opportunities for fabric manufacturers to develop high-quality materials for luxurious pajama sets. - **Simplistic Two-toned Design:** The trend of incorporating a simple two-toned design in sleepwear allows for seamless transitions from loungewear to stylish outfits, creating opportunities for designers to experiment with versatile clothing options. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can explore disruptive innovation opportunities by creating versatile silk pajama sets that blur the lines between sleepwear and daywear. - **Textile Industry:** The textile industry can capitalize on the trend of using 19 momme silk fabric in sleepwear by developing innovative silk materials with enhanced comfort and durability. - **Apparel Retail Industry:** The apparel retail industry can tap into the trend of simplistic two-toned designs in sleepwear by offering customers a broader range of stylish and versatile options for both lounging and socializing. ## Related on Trend Hunter - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Demure Luxury Sleepwear](https://www.trendhunter.com/trends/veronica-beard-and-petite-plume.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Ultra-Soft Sustainable Sleepwear](https://www.trendhunter.com/trends/seray.md) - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md)