# E-Book Ubiquity Between Amazon Kindle and iPhone E-Books, is a Revolution Upon Us? By Carl Hose | Published 2009-02-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/e-book-revolution-i-cant-answer-my-phone-im-reading-a-book References: [computerworld](http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9127538&intsrc=hm_list) For years there have been claims that e-books would inevitably do away with traditional print reading. It hasn’t happened yet and is not likely to in the near future. Let’s face it, some folks still prefer the smell of a real book. Still, with the release of [Amazon](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft)’s [Kindle](https://www.trendhunter.com/trends/colorsoft), the e-book industry got the kick in the pants it needed. Kindle is gearing up to release the next generation of its e-book reader, which will cost less and have more features, but it looks like a new e-book technology coming over the horizon might just replace even the popular Kindle. How about reading books on your cell phone? Apple’s [iPhone](https://www.trendhunter.com/trends/astropads-new-bookcase) is leading the pack in this new advance on the e-book market. If that doesn’t have the people behind the Amazon Kindle shaking in their boots, I don’t know what will. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Mobile E-book Reading:** The rise of e-book reading on mobile devices presents opportunities for creating innovative reading platforms and services. - **E-book Technology Advancements:** Ongoing advancements in e-book technology offer opportunities to develop more affordable and feature-rich e-readers, potentially displacing existing popular devices. - **Print-book Preference:** The continued preference for print books highlights opportunities to innovate in the print publishing industry, such as incorporating augmented reality or tactile elements in physical books. ### Who This Affects Most - **Mobile Device Manufacturing:** The increasing popularity of e-book reading on mobile devices creates opportunities for mobile device manufacturers to optimize their devices for enhanced reading experiences. - **E-book Reader Development:** The emergence of new e-book technologies calls for innovative development of e-reader devices with more competitive features and lower costs. - **Print Publishing:** The ongoing preference for print books opens avenues for disruptive innovations in the print publishing industry, such as producing hybrid physical-digital reading experiences. ## Related on Trend Hunter - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Dual-Screen E Ink Readers](https://www.trendhunter.com/trends/inkreader.md) - [Palm-Sized eReaders](https://www.trendhunter.com/trends/onyx-boox-palma.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Affordable E-Readers](https://www.trendhunter.com/trends/nook-glowlight-4e.md) - [Book-Like Dual-Screen eReaders](https://www.trendhunter.com/trends/inkreader-duo.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Writing-Friendly eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe.md) - [Agile E-Ink eReaders](https://www.trendhunter.com/trends/2022-amazon-kindle.md)