# Politically Indifferent Elderly E.a Kennedy's 'The Domino Theory' Captures Cuban Seniors By Emily Evans | Published 2011-08-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/e-a-kennedy References: [behance.net](http://www.behance.net/gallery/The-Domino-Theory/2019323) & [behance.net](http://www.behance.net/phoby3) Stumbling across E.A Kennedy's 'The Dominoes Theory' was a very pleasant surprise. The [photos alone are quite captivating](https://www.trendhunter.com/trends/nonnas-cam) as they Cuban capture seniors citizens at play, but the message included beside these photos is even more poetic than the pictures. Photographer E.A Kennedy points out that while these [senior citizens are playing dominoes](https://www.trendhunter.com/trends/dominos-40th-anniversary) in Havanna, Cuba they surrounded by revolution posters and political publications, yet they put politics aside to play one of the nation's favorite games. This is truly a wonderful collection of photos with a great message of [foregoing political differences](https://www.trendhunter.com/trends/the-friendship-bus) in the name of the game. **Implications** - Companies that incorporate political agendas risk offending consumers as politics will always be a touchy subject. Instead, companies should adhere to neutral opinions while promoting positive messages that all consumers can embrace at once. Just as these domino players play in harmony, companies should create products that allow consumers to do the same. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What Makes This Trend Stand Out - **Neutral Opinion Advertising:** Companies should promote positive messages that all consumers can embrace, while avoiding political agendas. - **Multigenerational Entertainment:** Creating products and experiences that bring people of different ages together, like the game of dominoes, can be a successful market opportunity. - **Community Building Activities:** Organizing events and activities that encourage people to put politics aside and connect through shared interests promotes unity and harmony. ### Sectors Adopting This - **Advertising and Marketing:** Companies can disrupt the advertising industry by embracing a neutral opinion approach in their campaigns, focusing on positive messaging that resonates with a wide range of consumers. - **Gaming and Entertainment:** Developing games and entertainment experiences that appeal to multiple generations can tap into a market niche and disrupt the traditional segmentation of entertainment offerings. - **Event Planning and Community Engagement:** Organizations that focus on creating activities and events that foster unity and bring people together across different backgrounds can disrupt traditional event planning approaches, offering unique experiences centered around shared interests. ## Related on Trend Hunter - [Age-Inclusive Board Games](https://www.trendhunter.com/trends/hasbro-5.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Elderly-Friendly Gaming Subscriptions](https://www.trendhunter.com/trends/elderly-friendly-gaming-subscription.md) - [Generational Card Games](https://www.trendhunter.com/trends/millennials-vs-boomers-trivia-game.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Reimagined Age-Inclusive Classic Games](https://www.trendhunter.com/trends/ageinclusive-classic-game.md)