# Sharp Origami-Inspired Couture DZHUS Autumn/Winter 2013 is Inspired by Urban Architecture By Laura McQuarrie | Published 2013-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dzhus-autumnwinter-2013 References: [dezeen](http://www.dezeen.com/2013/05/04/overground-by-dzhus/) & [notjustalabel](http://www.notjustalabel.com/dzhus) The DZHUS Autumn/Winter 2013 collection is sharp and angular, inspired by "[urban forms and industrial objects](https://www.trendhunter.com/trends/couture-collection-2)." The [geometric garments](https://www.trendhunter.com/trends/transhabit-collection) reference monumental architecture with unusual shapes and crisp origami-like folds. For this collection, the Ukrainian fashion brand mixes its aesthetic with the [discipline of minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). This is particularly evident in the restraint used in the styling; models have their hair slicked back into simple square buns and the detailing on garments comes from meticulously placed buttons and zippers. The only accessory used to complement the outfits are chunky concrete-cast cuffs -- a material that quite literally reinforces the urban city-dwelling concept. In contrast to the angularity of the silhouettes, softness is given to the collection by the use of fluid fabrics like silk and chiffon, and photography by Olga Nepravda that gives the collection an ethereal glow. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Geometric Fashion:** There is an opportunity for designers to create sharp and angular garments inspired by urban architecture, incorporating unusual shapes and crisp origami-like folds. - **Minimalist Styling:** Fashion brands can explore the use of minimalism in styling, such as slicked-back hair and meticulously placed buttons and zippers, to create a restrained yet impactful aesthetic. - **Contrasting Materials:** Designers can experiment with the juxtaposition of angular silhouettes and soft fabrics, like silk and chiffon, to create a collection that balances structure and fluidity. ### Who This Affects Most - **Fashion Design:** Fashion designers can incorporate geometric inspirations and minimalistic styling techniques into their collections to create innovative designs. - **Architecture:** Architects can explore the influence of fashion and origami-like folds to create unique structural designs for buildings and other urban objects. - **Jewelry Design:** Jewelry designers can experiment with unconventional materials, like concrete, to create chunky cuffs and accessories that reinforce urban-inspired concepts. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)